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Ready to Share: Creativity in Fashion & Digital Culture 
By David Bollierand Laurie Racine
 
A Norman Lear Center ConferenceAnnenberg AuditoriumUSC Annenberg School for CommunicationJanuary 29, 2005
 
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THE NORMAN LEAR CENTER
David Bollier & Laurie Racine Ready to Share: Creativity in Fashion & Digital Culture
The Norman Lear Center 
 
Founded in January 2000, theNorman Lear Center is amultidisciplinary research and publicpolicy center exploring implications ofthe convergence of entertainment,commerce and society. On campus,from its base in the USC AnnenbergSchool for Communication, the LearCenter builds bridges betweenschools and disciplines whose
 
facultystudy aspects of entertainment, mediaand culture. Beyond campus, itbridges the gap between theentertainment industry and academia,and between them and the public.Through scholarship and research;through its fellows, conferences,public events and publications; and inits attempts to illuminate and repair
 
the world, the Lear Center works tobe at the forefront of discussion andpractice in the field.
 
Creativity, Commerce & Culture  
When art is created for commercialpurposes, who owns it? Once it's in thehands of consumers, what rights do theyhave to change it? Headed by Lear Centersenior fellows David Bollier and LaurieRacine, Creativity, Commerce & Cultureexplores the new digital environment andthe impact of intellectual property rights oninnovation and creativity.
Ready to Share: Fashion & the Ownership of Creativity 
 
On January 29, 2005, the Norman LearCenter held a landmark event onfashion and the ownership of creativity."Ready to Share: Fashion & theOwnership of Creativity" explored thefashion industry's enthusiastic embraceof sampling, appropriation andborrowed inspiration, core componentsof every creative process. Presented bythe Lear Center'sCreativity, Commerce& Culture
 
project, and sponsored by
 
TheFashion Institute of Design &Merchandising/FIDM
,
thisgroundbreaking conference featuredprovocative trend forecasts, sleekfashion shows and an eclectic mix ofexperts from fashion, music, TV andfilm. Discussion sessions covered fashionand creativity, intellectual property law,fashion and entertainment and thefuture of sharing.
The Fashion Institute of Design & Merchandising/FIDM
 
The Fashion Institute of Design & Merchandising/FIDM is an internationally recognized college that preparesstudents for leadership in the global industries of Fashion, Visual Arts, Interior Design and Entertainment. Asan accredited institution granting Associate of Arts degrees and providing Advanced Study programs in 14industry-specific majors, FIDM has equipped more than 30,000 students over the last 30 years to becomeskilled professionals. FIDM is headquartered in a state-of-the-art campus in downtown Los Angeles, withadditional campuses in Orange County, San Diego and San Francisco. The FIDM Museum houses one of thenation's finest costume collections dating from the 18
th
century, as well as ethnic costumes and selectionsfrom top fashion designers.
 
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THE NORMAN LEAR CENTER
David Bollier & Laurie Racine Ready to Share: Creativity in Fashion & Digital Culture
Author Biographies 
Laurie Racine 
 Laurie Racine is a senior fellow at the Norman LearCenter and co-director of the Lear Center's Creativity,Commerce & Culture project. Racine is the President ofthe Center for the Public Domain, a private foundationendowed by the founders of Red Hat, Inc. The Center isdevoted to exploring the balance between intellectualproperty rights and freely reusable knowledge that isthe basis of our cultural and scientific heritage. Duringher tenure, she co-founded Public Knowledge, aWashington, D.C.-based public interest group that isworking to sustain a vibrant information commons. Sheis also President of Doc. Arts, Inc., which produces theFull Frame, in Durham, North Carolina, the largestexclusively documentary film festival in the country.Racine previously was the Director of the Health SectorManagement Program in the Fuqua School of Businessat Duke University. She has served as a strategist andconsultant to several for-profit and not-for-profitenterprises and serves on the Board of Directors ofPublic Knowledge, Lon Capa, Documentary Arts andIbiblio. Racine is the author of
The Classroom Companion: A Teacher's Guide to DoubleTake Magazine 
. She received her B.A. from New YorkUniversity and conducted coursework for a Ph.D. inHuman Genetics at the University of California,Berkeley.
David Bollier 
David Bollier is a senior fellow at the Norman LearCenter and co-founder of Public Knowledge, anadvocacy group dedicated to defending the commonsof the Internet, science and culture. Since 1984, he hasbeen a collaborator with television and film producerNorman Lear on a wide variety of projects. Bollier alsoworks as an independent strategist and journalistspecializing in issues of progressive public policy, digitalmedia and democratic culture. Bollier's recent work hasfocused on developing a new vocabulary for reclaiming"the commons." The commons refers to the diversearray of publicly owned assets, gift-economies andnatural systems that are available to everyone as a civicor human right. Bollier's critique of the commons is setforth in his 2002 book,
Silent Theft: The Private Plunder of Our Common Wealth 
(Routledge), and in a numberof essays and reports. He has developed the notion ofthe information commons as a new paradigm forunderstanding the public interest in the digital,networked environment. His latest book related to thesubject is
Brand Name Bullies: The Quest to Own and Control Culture  
(Wiley, 2004). Educated at AmherstCollege (B.A.) and Yale Law School (M.S.L.), Bollier livesin Amherst, Massachusetts.
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