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[IT100] An Easy Way to Take a Picture You Want

[IT100] An Easy Way to Take a Picture You Want

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Published by JeeYeon Chang
Samsung's strategy was to release lots of new products on the first term. 2009 is the year that they have changed from Samsung Kenox to Samsung Digital Imaging, and they haven't stopped introducing new products. Along with increasing number of the new products, they also had added new lineups such as ST, PL, IT, and ES to existing VLUU lineup like NV. In order to satisfy various consumers' needs, they diversified the lineup so there could be more options for design, functions, and price.
Samsung's strategy was to release lots of new products on the first term. 2009 is the year that they have changed from Samsung Kenox to Samsung Digital Imaging, and they haven't stopped introducing new products. Along with increasing number of the new products, they also had added new lineups such as ST, PL, IT, and ES to existing VLUU lineup like NV. In order to satisfy various consumers' needs, they diversified the lineup so there could be more options for design, functions, and price.

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Categories:Types, Brochures
Published by: JeeYeon Chang on Jul 21, 2009
Copyright:Attribution Non-commercial

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[IT100] An Easy Way to Take a Picture You Want
Samsung’s strategy was to release lots of new products on the first term. 2009 is theyear that they have changed fromSamsungKenox toSamsung Digital Imaging, and they haven’t stopped introducing new products. Along with increasing number of thenew products, they also had added new lineups such as ST, PL, IT, and ES toexisting VLUU lineup like NV. In order to satisfy various consumers’ needs, theydiversified the lineup so there could be more options for design, functions, and price.
 
Straight-linedIT100
The first model of IT series isIT100, which is a square-shaped metallic compactcamera. It has luxurious metallic gloss and solidity. So far,Samsungdigital cameraseries has showed reinterpretation of classical style or peculiar grip design toemphasize the brand’s identity. However,IT100looks simple and modern just liketypical design of mobile devices. It seems to pursueSamsungs global standard which can be welcomed anywhere.
IT100concentrating on fundamentals
IT100uses solid metal, looking luxurious. It has all of Samsung’s functions. What is the most noticeable is 28mm-140mm in 35mm film equivalent 5x lens. Its zoom lensis not just another telephoto zoom but covers 28mm wide angle in 140mm zoom. Ithas 12,200,000-pixel sensor and is equipped with 1.09mm (1/2.33 inch) CCD. Its12,000,000-pixel resolution and 5x zoom lens in wide angle will be satisfying tocompact camera users who want good fundamental features. That is whereSamsung digital camerastarts.
 
28mm widest angle

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