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5 things without which your website is incomplete
Designing or setting up a business website has never been easier. No matter how muchexperience you have in convincing the potential customers through verbalcommunication, but when it comes to design an effective website it can be the bigger challenge. The most crucial element in any website is its design and structure. It is justlike having a 200 horsepower engine but without the proper chassis, it will end upnowhere. Thus, in order to ensure you have a good return from your website, make sureyou take the following factors into account like:
Cross browser compatibility
- Website usability is an important consideration in anywebsite design. Websites are designed to be viewed by many different people and it isimportant that designers allow for different needs. In recent times, web standards havegrown more important. Besides this, with each passing day as more browsers like IE 6+,FF 2+, Opera 9+, Safari 2+ have begun to get a strong foothold in the market. Definitelythere is a need to make sure your website works on every one of them. These days, any browser worth its salt is now standard's compliant.It is important to understand that any website which is cross browser compatible canwork better and may even show up clearer to search engines. They are more likely tohave a longer shelf life. Thus, it is always a good idea to have a program on your computer that checks your website’s browser and version compatibility.
Fast Loading
– Have you ever noticed that a lot of visitor come to your website but veryfew of them spend time on it leading to high Bounce rate. Low loading speed of your website could be a reason. Today the life has become faster. Nobody likes to wait for service, whether it's shopping at their favorite store or even browsing a website. You needto take the site loading factor very seriously because the time it takes to download awebpage has huge concern on usability of website.The online visitor will surely get distracted if website takes too long to load or may evensometimes get irritated. Giving your website a fast load time is vital to your website andyour online business as well. There are even some studies that has also proved that usersmay click away from your website if it does not load in ten seconds. Few factors like – maximizing content area, avoiding excessive use of graphics, flash and sticking to simpledesigns can reduce your website loading time
Avoid Pop-ups – 
If you are looking to make money through ads from your websites then believe it is going to be your major blunder. Your website is not an advertising portal sowhy to make use of pop-up ads. One of the prime reasons on why pop ups are a bad ideais that many visitor often find them to be intrusive.Almost every online visitor prefers to be happily browsing on the Internet. Sudden popsup advertisement may obscure his or her view or attention. Besides this, many of them
 
also feel these pop-ups very annoying. Moreover with the advancement of latesttechnology in coming days one may not be able to see pop-ups. Many people and browsers now block pop-ups. Thus you should be very careful in using pop-ups in your website design.
User-friendliness -
It is very important to understand once again that ultimately you aremaking website for visitors only. You must be very clear about what the person mightlook or search at your site, rather than what you think looks good and attractive. Your  potential customers are more likely to give more time in scrolling different web-pages of your website depending upon the prime factor that is – your web site is useful, fast,reliable and user-friendly
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There are so many things that you can do to make your website as user friendly as possible like:
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Wherever possible always try to keep it simple and easily navigable.
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Try to have just one or two central messages
 
that you want to 'push'.
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Always create a site map. Sitemap is very essential for any business websitedesign. It helps user to navigate your site more easily and get information easilyin single click without surfing entire site.
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Keep a ‘Search’ Feature on every page of the website.
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In addition, today FAQ page is one of the best user friendly things you can add toyour website. This is because most visitors have a few questions and answeringthe most frequently asked questions on your website make your job easier. Havinga FAQ page is a win & win situation.
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Place your contact details and contact form to give credibility to your website andconfidence to your visitors.
Search Engine Friendliness -
Looking at the present scenario, having a website for your  business is the vital step in broadening your sales opportunities. Your sales may getaffected depending upon how easily your site can be found on the search engines.Ultimately you need to make your website search engine friendly. Designing a searchengine friendly website ensure that the website can be easily found by clients and prospects using internet search engines. Moreover, a search engine friendly website alsogets more visitors-more traffic. More traffic means more eyeballs looking at your servicesand this in turn enable you make more money.Ensuring that your website is search engine friendly generally consists of two key steps -the first is to get your site included in the search engine results and the second is to getthe best possible rankings. Thus in order to ensure that your site get high search engineranking or more traffic, it's vital that you build a site structure that is easily accessible, both by search engine spiders and by real visitors to your site. Add good and freshcontent to your website and make sure that your site gets regularly refreshed i.e. you addnew content on regular basis.
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