All tourism businesses should have a rack rate
their “full rate” before any discounts are applied and
typically is what is provided to wholesalers and printed onbrochures for the season ahead.
Using a mix of pricing throughout the year to cover low,high, and shoulder seasons is a standard way for tourismbusinesses to cater for differing levels of demand due tothe time of year
Last Minute Pricing
A common method for accommodation suppliers to fillthose last minute gaps in inventory availability, last minutepricing is basically discounting daily prices according toforward bookings and promoted on last minute bookingwebsites.