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2010 Ford Technology Overview

2010 Ford Technology Overview

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Published by Ford Motor Company
2010 FORD TECHNOLOGY OVERVIEW: HELPING DRIVERS STAY CONNECTED, SAFER, LESS STRESSED

DEARBORN, Mich., July 21, 2009 – Ford Motor Company is speeding the introduction of innovative technologies to help add convenience, safety and fuel efficiency, many building on the company’s groundbreaking SYNC fully integrated, voice-activated communications and entertainment system.
2010 FORD TECHNOLOGY OVERVIEW: HELPING DRIVERS STAY CONNECTED, SAFER, LESS STRESSED

DEARBORN, Mich., July 21, 2009 – Ford Motor Company is speeding the introduction of innovative technologies to help add convenience, safety and fuel efficiency, many building on the company’s groundbreaking SYNC fully integrated, voice-activated communications and entertainment system.

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Categories:Types, Research
Published by: Ford Motor Company on Jul 21, 2009
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02/05/2013

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N
EWS
Contact:
 Wes Sherwood Charlotte Fisher313.390.5660 313.323.7045wsherwoo@ford.com cfishe60@ford.com
IMMEDIATE RELEASE
2010 FORD TECHNOLOGY OVERVIEW: HELPINGDRIVERS STAY CONNECTED, SAFER, LESS STRESSED
DEARBORN, Mich., July 21, 2009 – Ford Motor Company is speeding the introduction of innovative technologies to help add convenience, safety and fuel efficiency, many building onthe company’s groundbreaking SYNC fully integrated, voice-activated communications andentertainment system.The company also is designing new ways to help keep customers safer in its vehicles, adding toan already impressive track record. In fact, Ford has the most National Highway Traffic SafetyAdministration 5-Star safety ratings of any brand and the most Insurance Institute for HighwaySafety “Top Safety Pick” ratings of any company.
 
Ford’s pioneering SYNC® system has been upgraded with a voice-activated Traffic,Directions & Information application that helps customers save time, fuel and money whilekeeping their focus on driving
 
Innovations such as Active Park Assist take the guesswork – and stress – out of parallelparking
 
Ford is helping forge the next frontier of safety with “active” crash-avoidance technologiesthat help customers avoid situations that could lead to accidents
 
Ford is building on its leading number of top crash safety ratings by introducing new, faster-deploying pressure-based side air bag technologies and by using more lightweight, high-strength materials
 
 Go tohttp://media.ford.comfor news releases and high-resolution photographs.2
Drive Smart
Ford’s commitment to deliver industry-leading technology solutions includes two main facets:First, since busy lifestyles often require staying connected, it’s essential to reduce distraction andmake technology easier to use while driving. Second, new ways to use technology to improvethe driving experience are constantly sought out. With those goals in mind, Ford offers a numberof industry-leading technology advances on many of its 2010 vehicles, including:
SIRIUS Travel Link
TM
is an industry-leading technologythat, when combined with the voice-activated navigationsystem, provides real-time traffic data with accident andincident information, coast-to-coast weather and fuel priceinformation for more than 120,000 gas stations.
SYNC® with Traffic, Directions & Information
leveragesindustry-leading voice-recognition software, integrated GPStechnology and a customer’s Bluetooth-capable mobile phoneto provide simple, hands-free access to personalized trafficreports, precise turn-by-turn driving directions and up-to-dateinformation including business listings, news, sports andweather.This latest application of SYNC now is available for downloading on select 2010 Ford vehiclesequipped with SYNC and becomes standard on all SYNC-equipped vehicles beginning with the2010 Ford Taurus.
 
SYNC isn’t just convenient: A new study shows that SYNC significantly reduces the level of distraction when drivers select a phone number or choose a song on their MP3 player comparedwith the same operations using hand-held cell phones and music players.
 
 Go tohttp://media.ford.comfor news releases and high-resolution photographs.3
SmartGauge™ with EcoGuide
is an innovative new instrumentcluster that provides real-time information to help Fusion Hybridand Milan Hybrid drivers maximize fuel efficiency. The uniquedesign uses two high-resolution, full-color liquid crystal display(LCD) screens on either side of the analog speedometer that can beconfigured to show different levels of information, including fueland battery power levels, and average and instant miles-per-gallon.Growing leaves and vines track and reward the driver’s efficiency.
Active Park Assist 
uses sensors on the front and rear of thevehicle, working in conjunction with Electric Power AssistSteering (EPAS), to guide the vehicle into a parallel-parkingspace. Here’s how it works:
 
The driver activates the system by pressing an instrument panel button, which enables theultrasonic sensors to measure and identify a feasible parallel-parking space.
 
The system prompts the driver to accept assistance to park the vehicle.
 
The steering system takes over and steers the car into the parking space hands-free.The driver still shifts the transmission and operates the gas and brake pedals.
 
A visual and/or audible driver interface advises the driver as to the proximity of other cars,objects and people, and provides instructions.
 
While the steering is all done automatically, the driver remains responsible for safe parkingand can interrupt the system by grasping the steering wheel.
Adaptive Cruise Control
allows the vehicle’s speed tobe set and maintained without using the accelerator pedal.The radar-based system also can monitor the vehicle infront (up to 600 feet) and adjust the speed to help keep ita safe distance behind the lead vehicle.
 

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