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2010 Ford Model Year Overview

2010 Ford Model Year Overview

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Published by Ford Motor Company
FORD’S GLOBAL PRODUCT PLAN:
DELIVERING EVEN MORE
FUEL-EFFICIENT, HIGH-QUALITY VEHICLES TO CUSTOMERS

DEARBORN, Mich., July 21, 2009 – Ford Motor Company is delivering its freshest lineup ever
for the 2010 model year with a series of new, high-quality, fuel-efficient cars and crossovers and
an unprecedented investment in advanced new powertrains.
Ford today is rolling out its entire 2010 model year Ford, Lincoln and Mercury lineup for North America and announcing plans for 30 new powertrain actions globally – 22 in North America alone – by the end of 2010.
FORD’S GLOBAL PRODUCT PLAN:
DELIVERING EVEN MORE
FUEL-EFFICIENT, HIGH-QUALITY VEHICLES TO CUSTOMERS

DEARBORN, Mich., July 21, 2009 – Ford Motor Company is delivering its freshest lineup ever
for the 2010 model year with a series of new, high-quality, fuel-efficient cars and crossovers and
an unprecedented investment in advanced new powertrains.
Ford today is rolling out its entire 2010 model year Ford, Lincoln and Mercury lineup for North America and announcing plans for 30 new powertrain actions globally – 22 in North America alone – by the end of 2010.

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Categories:Types, Research
Published by: Ford Motor Company on Jul 21, 2009
Copyright:Attribution Non-commercial Share Alike

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08/21/2010

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N
EWS
Contacts:
 Robert Parker313.845.0784rparker8@ford.com Said Deep313.594.0942sdeep@ford.com Alan Hall313.594.3744ahall32@ford.com 
IMMEDIATE RELEASE
FORD’S GLOBAL PRODUCT PLAN DELIVERING EVEN MOREFUEL-EFFICIENT, HIGH-QUALITY VEHICLES TO CUSTOMERS
DEARBORN, Mich., July 21, 2009 – Ford Motor Company is delivering its freshest lineup everfor the 2010 model year with a series of new, high-quality, fuel-efficient cars and crossovers andan unprecedented investment in advanced new powertrains.
 
 
2010 model lineup is “freshest” in Ford history
 Among the new and substantially upgraded 2010 model vehicles are:
o
 
All-new 2010 Ford Taurus and Taurus SHO
o
 
2010 Ford Flex with EcoBoost
 
o
 
2010 Ford F-150 SVT Raptor
o
 
2010 Ford Transit Connect
o
 
2010 Lincoln MKS with EcoBoost
o
 
2010 Lincoln MKT and MKT with EcoBoost
o
 
Industry-leading levels of new convenience and safety technologies and features
 
Fuel efficiency improves yet again
o
 
Average fuel economy of Ford’s vehicle lineup will improve approximately20 percent through the end of 2010 versus 2005, and the company is on track toimprove fuel economy by more than 35 percent by 2015
o
 
Ford’s fuel economy improvements are driven by more than 30 new powertrainactions globally through the end of 2010; 22 slated for North American products
o
 
Ford announces a new 2.0-liter, 4-cylinder EcoBoost engine to go on sale next year
 
Ford quality, customer satisfaction now top of the industry
o
 
For the first time, Ford’s customer satisfaction equals Toyota, according to a just-released study by the RDA Group
o
 
Also for the first time, Ford has the fewest number of “things gone wrong” in theindustry – with initial quality statistically equal to Toyota and better than Honda
 
Strong new products are winning new customers
o
 
Ford attracting new buyers; conquest rates climbing – especially for cars
o
 
Ford vehicles post all-time highs in favorable opinion and purchase consideration
o
 
Ford outperforms industry in transaction prices while reducing incentive spending
o
 
Ford vehicle resale values increase, closing the gap with imports
 
 Go tohttp://media.ford.comfor news releases and high-resolution photographs.2
Ford today is rolling out its entire 2010 model year Ford, Lincoln and Mercury lineup for NorthAmerica and announcing plans for 30 new powertrain actions globally – 22 in North America alone– by the end of 2010.“We are creating a full lineup of Ford vehicles – small, medium and large cars, utilities and trucks –that are best-in-class in fuel efficiency, quality, technology and safety and available to consumerswith exceptional value,” said Derrick Kuzak, group vice president, Global Product Development.“We are making fuel economy a reason to buy a Ford, and we are distinguishing ourselves asleaders in connectivity and unique consumer-friendly technologies – many of which are appearingin our 2010-model lineup for the first time ever.”The unprecedented number of new vehicle introductions for the 2010 model year includes:
 
2010 Ford Taurus and Taurus SHO
 
2010 Ford Fusion and Fusion Hybrid
 
2010 Ford Mustang and Shelby GT500
 
2010 Ford Flex with EcoBoost
 
2010 Ford F-150 SVT Raptor
 
2010 Ford Transit Connect
 
2010 Lincoln MKT and MKT with EcoBoost
 
2010 Lincoln MKZ
 
2010 Lincoln MKS with EcoBoost
 
2010 Mercury Milan and Milan HybridPlus, Ford is delivering vehicles with even greater levels of interior comfort as well as more newconvenience and safety technologies than competitors offer – even in premium sedans. These newtechnologies include:
 
New SYNC
®
applications with Traffic, Directions & Information delivered throughcustomers’ Bluetooth-capable mobile phones
 
Blind Spot Information System (BLIS
®
), which alerts drivers when obstacles are intheir blind spot
 
Automatic Park Assist, which guides vehicles into parallel parking spaces, hands-free
 
 Go tohttp://media.ford.comfor news releases and high-resolution photographs.3
Fuel efficiency improves with more new powertrains
Ford also is making an unprecedented investment in new engine, transmission and drivelinecomponents, helping the company improve its average U.S. vehicle fuel economy byapproximately 20 percent fleet-wide through the end of 2010 versus 2005 – with plans to increasecar and truck fuel economy by more than 35 percent by 2015, thanks to powertrain advancements.Additional improvements include:
 
A new 2.0-liter, 4-cylinder EcoBoost engine will go on sale in the 2010 calendar year.It is the first EcoBoost engine to include Twin-Independent Variable Cam Timing(Ti-VCT) and will deliver a 10 to 20 percent fuel economy improvement versus larger-displacement V-6 engines, without compromising performance
 
A 6.2-liter V-8 – producing approximately 400 horsepower – first appears in the2010 F-150 SVT Raptor on sale later this year
 
A 3.7-liter V-6 iVCT, producing 274-horsepower, and helping the Lincoln MKT achievebest-in-class fuel economy
 
A 3.5-liter EcoBoost V-6 – Ford’s first EcoBoost engine, featuring better fuel economythan V-8 competitors – is offered in the Taurus SHO this model year with 365 horsepowerand 350 ft.-lb. of torque; EcoBoost engines in Flex, Lincoln MKS and MKT deliver355 horsepower and 350 ft.-lb. of torque
 
A 3.0-liter V-6 iVCT – featuring an industry-first Cam Torque-Actuated Variable IntakeCam Timing system that improves low-end torque and delivers better fuel economy –is available on the Fusion, Milan, Escape and Mariner later this model year“We are absolutely committed to delivering new products with the best fuel economy in everysegment in which we compete – driven in large part by substantial advancements in powertraintechnology,” said Barb Samardzich, vice president, Ford Global Powertrain Engineering.In addition to an aggressive electrification strategy – which will result in at least four electrifiedvehicles on the road in the U.S. by 2012, including full battery electric vehicles, new hybrids and aplug-in hybrid – Ford is improving gasoline engines across all products in high volumes.The foundation for Ford’s plan is its new EcoBoost engine. EcoBoost is a new high-volume,affordable engine technology slated for a range of global vehicles – from small cars to large trucks.

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