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AVATAR –AVATAR –BASEDBASEDMARKETINGMARKETING
!”
Amit Morya
 
Demystification of an Avatar
•
 A Brief History of Word 
 AVATAR
 –
According to
Hindu Mythology 
, Avatardescribes the worldly incarnation of 
Lord Vishnu.
 –
It was popularized in its
Cybersense
byNeal Stephenson in his 1992 cult novel
Snow Crash.
 
 This is an
Avatar – AlterEgo
of 00

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