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Table Of Contents

Preface
Market Definition (by Industry Type)
Market Size Determination
Market Share and Penetration Measurement
Key Market Factor Assessment
Identification of Marketing Industry Standards
Indentifying Secondary Target Markets
Customer Profiling
Competitor Analysis
Regulatory and Cultural Concerns
Additional Market Audit Applications
Comparing Your Market Audit Findings with Other Published Data
2Defining the Product Line Value
Product and Income Source Profiling
Product and Customer Management Review
Portfolio and Life Cycle Management
Sales Performance Evaluation
Analyzing Product Sales Patterns
Financial Profitability Measurement
Production Capacity Determination
New Product Thinking and Planning Analysis
Service Support Assessment
The Marketing Management Concept
Marketing Performance Measurement
Business Expansion and Growth Performance
Marketing Organizational Performance
Technology and Information Management
Marketing Strategy—Thinking and Planning Performance
Marketing Mix Performance
Marketing Implementation Success
Marketing Budget and Financial Impact Performance
Marketing Controls Performance
Organizing the Audit Data
Preparing for the Analysis
Preparing for Strategic and Tactical Marketing Plans
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(AMA Marketing Toolbox)David Parmerlee, American Marketing Association-Auditing Markets, Products, And Marketing Plans-McGraw-Hill Professional(2000)

(AMA Marketing Toolbox)David Parmerlee, American Marketing Association-Auditing Markets, Products, And Marketing Plans-McGraw-Hill Professional(2000)

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Published by: z_zaeri64 on Oct 11, 2013
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04/21/2014

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