Project: 360 Degree Software Solutions:
360 degree solutions, are in contract with Dell to setup the discussion forums for basic debuggingand trouble shooting of windows and Linux based drivers. The goal of the company was to providea platform for Dell users to provide feedback to their products and services. 360 degree solutionscannot commence without a vision, planning and control, when it comes to achievement of itsobjectives or goals. Having a deep understanding about how to make an efficient use of softwareand web application resources and how to “link” 360 degree solutions objectives or goals with the process of operational planning, that is, strategies and tactics, in order to pursue the goals.Recent studies define tactical goals as “to the residual choices open to a firm by virtue of the business model that it employs (Casadesus and Ricart, 2009)”. To understand the concept of tacticalgoals, one must know that these goals help the major divisions and departments to achieve theoverall goals of an organization, whereas in case of objective and strategies; the former defines“what goals to achieve” and the latter as “how to achieve those goals”. We take an example of anorganization, which wants to launch a new product in order to become a market leader.Apart from its financial analysis, marketing strategies, market position, stakeholder’s views, anddecisions pertaining to whether the organization must go for a merger or should it have anevaluation of overall resources besides risking the brand or image; it must simply have an overviewof its tactical planning or goals related to its new objective. It will produce a procedure or a plan toencourage the desired result. While the strategy will design the activities to improve the new product, the tactical goal will be to use various techniques such as, advertisements on both print(newspaper, magazines, hoardings, etc) and media (television, internet, text messaging, etc). Now to become the market leader, the pricing strategies will also need tactics, such as, using low prices toinitially gain leadership and market share eventually.In a study by (Kokemuller, 2007), he emphasized that “tactical plans should typically focus on ahandful of core company goals; otherwise, employee activities become too fragmented and it is hardfor employees to understand how their activities ultimately tie into goals”.