CHAPTER – 5SUMMARY OF CONCLUSIONS ANDRECOMMENDATIONS
The present chapter is alienated into two sections. First is on summaryof conclusions and last is on recommendations.
5.1 Summary of Conclusions
i.All respondents use cosmetic products.ii.Most of the people use Indian cosmetic products.iii.Shampoo, powder and cream are the products which are usedalways by a large number of respondents.iv.Most of the respondents use cosmetic products daily.v.The majority of respondents spent more than Rs. 200 oncosmetic products monthly.vi.The study indicates that branded cosmetic products are verypopular among the respondents.vii.Olay brand is most used brand.viii.New substitutes with added features attract respondents to shiftto any other brand.ix.Life style and value of respondents is important influencingfactor on their purchase decision.x.Maximum number of respondents uses cosmetics of combinationof different brands.xi.The study reveals that maximum number of respondents wouldlike to purchase the same brand even if price increase.