Listen to the Existing Conversation
Learn to Listen to the Existing Conversation
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Daily Social Media Update
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NHQ does most of the reputation management and listening for you
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We read and respond to the 400+ daily mentions of the Red Cross onvarious blogs and social networking sites
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We distribute a daily email that contains the most relevant mentions
ACTION ITEM:
Sign up to receive NHQ’s daily social media update via emailEmailsocialmedia@usa.redcross.orgSubject line: Please add me to the social media update list
Learn the Culture of Social Media
We recommend following these steps in sequential order when you’re first creating a strategy.After that, use this handbook and these steps as a reference when you adapt, expand, andsharpen your strategy.
Getting Familiar with Social Media
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Get Social Media Savvy
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Initiate personal social media use:
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Explore the tools you’d like to adopt by using them in your personallife first. It’s easier to understand the culture behind tools likeFacebook and Twitter when you spend some time posting your ownpictures and experiences.
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Resources
Participate in Our National Social Media Presence
Learn National’s Social Media Philosophy
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Our Red Cross social media philosophy:
To use social media to execute the American Red Cross mission of helping people prevent, prepare for, and respond to emergencies
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Our Red Cross social media goals:
To create an empowered online community of Red Cross supporters to:
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Reenergize the brand
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Raise awareness of our services and mission
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Provide critical information to the public during emergencies
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Engage our employees, volunteers, and supporters in a two wayconversation that enhances the mission
Engage and Participate in National Social Media Presence
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