Through online user-generated content in
social media, job seekers can read about what
it is like to work at your company \ue001rom the
perspective o\ue001 your actual employees. This
is authentic in\ue001ormation. Just what they are
craving.

employees can say almost anything they want
about your company on \ue001orums, social networks
and blogs. It is imperative \ue001or you to have a

clear, comprehensive policy on employees
using social media. While developing theirs,
IBM used an interim policy: \u201cDon\u2019t do anything
stupid.\u201d Kind o\ue001 says it all.

weight than the scripted copy you\u2019ve placed
on your website. It\u2019s more important than ever
to encourage your employees to share their
positive experiences on cyberspace.

marketing channel, but it is so much more.
it is a completely di\ue001\ue001erent approach to
interacting with candidates and employees.

social media messages clear, making sure
the employer brand bene\ue000ts along with your
consumer brand.

environment, but the true return on investment
comes \ue001rom developing communities, creating
content to be shared, and talking and listening
directly with candidates.

in becoming involved and making sure
that the employer brand is conveyed within
this strategy.