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Distribution

Distribution

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Published by myra
internet marketing- distribution
internet marketing- distribution

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Published by: myra on Oct 11, 2013
Copyright:Attribution Non-commercial

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10/11/2013

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chapter 
 
12
Branding
 McGraw-Hill/Irwin© 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
 
 
Branding
 
Today’s Objectives
 
Objectives will be to:
Understand what a brand is and how the 2Is affect branding
Understand what brand equity is and how it is measured
Discuss how marketing programs build brand equity
Examine the seven-step branding process
Review two case studies in online branding
Discuss the effects of brand on the four customer relationship stages

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