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Framing Market Opportunity

Framing Market Opportunity

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Published by myra
Internet marketing - framing market opportunity
Internet marketing - framing market opportunity

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Published by: myra on Oct 11, 2013
Copyright:Attribution Non-commercial

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10/11/2013

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chapter 
 
2
Framing the Market Opportunity
 McGraw-Hill/Irwin© 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
 
 
Framing the Market Opportunity
 
Today’s Objectives
 
Objectives will be to:
 
Introduce the framework for market opportunity analysis
Examine three basic ―value
-
types‖
 
Discuss the identification of unmet and under-served needs
Explore how customers are segmented and targeted
Examine the role of resources in evaluating market opportunities
 
Chapter 2: Framing the MarketOpportunity
Market Opportunity Analytic Framework
Three Basic ―Value Types‖
 
Use of the Customer Decision Process to Identify Unmet andUnderserved Needs
Segmentation and Targeting
The Role of Resources in Evaluating Market Opportunity

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