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madhummppt-121012002540-phpapp02

madhummppt-121012002540-phpapp02

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Published by Shri Maliwal

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Published by: Shri Maliwal on Oct 11, 2013
Copyright:Attribution Non-commercial

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10/11/2013

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C
ADBURY
 D
AIRY
M
ILK 
Presented By: Madhu Babu Bho0121PG104EBS
 
INTRODUCTION
Milk chocolate for eating was first made by Cadbury in1897.
In June 1905 George Cadbury Junior, introduced its firstDairy Milk bar 
Became the company's best selling product by 1913
Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933
By this point, Cadbury's was the brand leader in theUnited Kingdom
 
INTRO…
 
In 1928, Cadbury's introduced the
"glass and a half"
slogan.
Come to India in 1948.
68% share in Indian chocolate market.
In 1969 the Cadbury Group merged with Schweppes.
After the death of Richard Cadbury the sons of the two brothers joined the firm headed by George Cadbury.

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