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Using knowledge management to advanceyour organisation during times of change
 
Dave Snowden
 
Founder and Chief Scientic Ofcer,
Cognitive Edge Pte Ltd
 
Mary Lee Kennedy
 
Executive Director, Knowledge andLibrary Services,Harvard Business School
 
www.kmasia.com
•
Hear real-life industry case studies from practitioners representing various
Asian nations
•
Network with KM professionals from all around the world
•
Collaborate and share knowledge during interactive sessions: the reversebrainstorming session and the MAKE panel discussion
•
Identify and examine KM tools and their practical application within the business
•
Gain one on one expert advice from our international KM experts during ourinteractive post-conference workshops
Media Partners:Supported by:Official COPs:Online Partners:
Dr John P.Girard
 
Associate Professor,
Minot State University
Asia Pacifc case studies:
Singapore Armed Forces, Ministry of DefenceAsian Development Bank  Eureka Forbes Ltd TechMahindra LtdShell Global SolutionsWater Corporation
24 - 26 November 2009
Suntec Singapore InternationalConvention & Exhibition Centre
 
David Gurteen
 
Founder,Gurteen Knowledge
International keynotes
& expert contributors:
 
Super Early Bird Offer
SAVE $300 SGD
Plus ReceiveFree PDF Report ‘MakingKnowledge Work’ valued at$250 + GST
(ends 21 Aug 200
9
)
Official Newspaper Partner:Produced By:
 
This year, Ark Group has incorporated several interactive elements into
KM Asia 2009 
. Innovative inclusions such ascabaret style seating, the
Reverse brainstorming session 
and the
MAKE panel discussion 
will facilitate conversationsamongst delegates and provide exciting collaborative opportunities.We encourage you to make the most of these initiatives to meet, speak and share experiences with fellow attendees
at
KM Asia 2009
!
 
Interactive Highlights
MAKE panel discussion
This is your chance to gain an insight into the views of our award winning experts. Heara short overview from each of the panel speakers about their organisation’s recent workthat led them to achieving the prestigious
MAKE 
accolade.You’ll then be given the opportunity to pose your questions and gain a betterunderstanding about the key factors involved in each of their successful knowledgemanagement journeys.
 
KM Asia 2009 will reect specic and topical issues that KM professionals are currently facing. Through targetedresearch and input from KM experts, practitioners and industry professionals, Ark Group has worked to ensure thatthe direction and content of each presentation will provide you with useful, practical and timely lessons that youcan employ within your organisation.The event will feature prominent international keynotes, industry practitioners and MAKE Award winningorganisations who will explore opportunities and obstacles in collaboration and networking, social media,KM sustainability and protability, and will discuss best practices and innovations in these key areas.You will be exposed to a vast range of experiences and key learning opportunities that will directly and indirectlyillustrate how KM affects and is being affected by current global issues.You’ll be aided with insights into how you can deliver your business objectives and gain a competitive advantageby sharing knowledge and information across all organisational business units.
Welcome to KM Asia 2009
Reverse brainstorming session
Coming up with new ideas or insights in a conventional brainstorming session is often hardwork and not very engaging. An alternative approach is the “reverse brainstorm”.In this session, the concept is simple: rather than brainstorming about something theywould like – delegates will instead brainstorm the opposite of what they would like. Forexample, if a KM practitioner would like their KM project to be a success, they don’t ask“How do we ensure our KM project is a success?” but instead “How do we ensure that ourKM project is a total miserable failure?”Participants will be taken through a process of discussing and listing all the things thatshould be done to ensure that something is NOT successful. They will then prioritise thoseitems and come up with antidotes. Finally, they will have a large group conversation abouttheir possible responses, insights and what they have learnt.This alternative approach harnesses negative energy such as cynicism, sarcasm and hostilityto spark creativity!
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