11 OCTOBER 2013
FRANKFURT SHOW DAILY
t a Wednesdayafternoon panel attheFair,Directorof Author Marketingat Goodreads PatBrowninsistedthatthecompanyremained,afterbeingacquiredbyAmazon, primarily a place forauthors and their fans,
. Brown said therewas a misconception thatGoodreadshadbecomea“Kindle-only site”. Goodreads remained,he said, a service for all readers,andaccessibleonanydevice.Brownpointedtoabigpushtoexpandinternationally.Henotedthat Goodreads already had alarge base of international users,at 45%. The site had earned thatstatistic organically, Brown said,and now the goal was to drawmore readers by featuring morebooks. Relying on “strong meta-data”, Brown said Goodreadsaimed to see every book on theplanetcategorisedandlisted.When asked about howGoodreads was working withauthors,Brownsaidhisteamwaspartly responsible for helpingauthors with “best practices” onthe site. The goal was to assistthem in using Goodreads as asocialtoolnotdissimilartoFace-bookinengagingwiththereadingcommunity, as opposed to usingthesitetooffersalespropositions.OneshiftBrownhadseenwasintheeffectivenessofGoodreadsasatoolforpre-publicationpub-licity. More and more, heexplained, publishers were see-ingthevalueofseedingtitleswellin advance of publication,through mechanics such as livecover reveals and sample chap-ters. Some publishers, Brownsaid, were working up to a yearahead of publication on suchpromotions.Brown said he and theGoodreads team believed that inthe next few years social mediawould be driving reading.Goodreads would also be, asBrown put it, “native” on thenewest Kindle iteration, which isexpected to draw a much largergroup of users to the site. Alsoahead are some changes to thecompany’s mobile site–Brownsaid he thought mobile wouldcontinue to be a major platformfor social reading. Beyond that,BrownnotedthatGoodreadswaseagertoaddtothe90,000authorswhowereengagedwiththesite.
Goodreads ‘still aplace for book lovers’
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MLibrarySystemsistoaddanewfeaturetoits3MCloudLibraryebook lending system.The“Buy and Donate” feature, supportedby Kobo, will give libraries the option to add a Buy and Donatebuttontotheir3MCloudLibrarywebsite.When patrons click the button, they will be taken to the Kobobookstore to complete their ebook purchases, and 3M will donate aportion of sales to the library for use in buying additional ebooks fromthe Library. MattTempelis, Global Business Manager for 3M LibrarySystems,saidtheprogrammewasawinforallparties:“Thiseffortwillhelp us engage with more publishers, and through added exposure intheKoboebookstore,publisherswillgainanotheravenueforreaderstodiscovertheirebookcontent.”
3M,Kobo unveil ‘buy and donate’CCC expands republication service
heCopyrightClearanceCen-ter(CCC),thenon-proﬁtglobalrightsbroker,hasannouncedenhancements to its Republica-tion Service, its online service forclearing permission to republishcontentfromjournals,books,news-papersandothersources.Among the changes, CCCadded an educational/instruc-tional programmeType of Use(TOU), where rightsholders cangetmultimediarightstousecon-tent in a broad spectrum of edu-cational products, such as inter-active learning environments,digital resource libraries andCommonCore-drivencurriculumsolutions.Thejournal
wasthe ﬁrst to grant this new type of use, and more than 450 publish-ers now offer their content forrepublication through the ser-vice–includingBMJandSage.MilesMcNamee,V-P,LicensingandBusinessDevelopment,CCC,said the service would continueto evolve with the changingneeds of the market, offeringpublishersa“streamlinedwaytoacquire complex bundles of republication rights in a singletransaction”, in an age of everchanging digital media, rightsstandards, and strained produc-tionschedules.
he Sharjah InternationalBook Fair (SIBF) hasannouncedanewcollab-orationwiththeAmericanLibraryAssociationthatwillhelpraisethevisibility and use of libraries inSharjahandtheregion.Ahmed Al Ameri, director of SharjahInternationalBookFair,said the agreement would helpbring “new and improveddeliveryofappropriateproducts,services, and opportunities toaudiences throughout theregion, especially training andprofessional development”.A Sharjah delegation willcontinue to attend the AmericanLibraryAssociationconferences,which ALA officials say willin turn extend opportunities forUSlibrarians.“Insteadoflearningfromafaror having to travel halfwayaround the world, cutting edgeprogramming will now takeplace in Sharjah, during SIBF,”said ALA International Rela-tionsDirectorMichaelDowling.The collaboration would helpbring “insight and understand-ing” to librarians in America onthe growing library communityinSharjahandUAE.The Sharjah InternationalBookFairhasbecomeoneofthelargest book fairs in the worldsince its founding in 1982 underthe patronage of Dr Sheikh Sul-tanbinMohammedAlQasimi.
Sharjah, US librarians to collaborate