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market research of red chief footwear

market research of red chief footwear

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Published by bholu436

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Published by: bholu436 on Jul 21, 2009
Copyright:Attribution Non-commercial

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01/09/2013

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MARKET RESEARCH OFBRANDEDANDNON -BRANDED
PRESENTED BY
BHOLENDRAVARMAID - 2K8PGD015 
 
COMPANY HISTORY
q
 
KANPUR TRADING PRIVATE LIMITED {KTPL}
INTRODUCED
GHARIDETERGENT
&
POWDER
IN FMCG SECTOR.
q
KTPL STARTED ITS BUSINESS WITH
LOW BUDGET
q
AFTER SOMTIME, IT’ IS CONVERTED INTO
ROHIT SURFACTANTSPVT. LTD.{LEATHER & FOOTWEAR DIVISION} .
 
COMPANY PROFILE
CHAIRPERSON -
MR. MURLIDHAR
MD -
MR. MANOJ KUMAR
PRODUCT -
SHOES
BRAND NAME -
RED DHIEF
PRODUCTION -
90,000 SQ. FEET PER MONTHS
HEAD OFFICE -
PANDU NAGAR
FACTORY -
DADA NAGAR{KANPUR
}MAIN MARKETS -
U.P ,BIHAR ,PANJAB ,HARYANA ,GUJRAT ,DELHIMAHARASHTRA ,CHANDIGAD ,RAJSTHAN,C.G
.
 
NEED OF MARKET RESEARCH,WHY??
q
 TO IDENTIFY EXACT MARKET DEMAND.
q
 TO IDENTIFY CUSTOMER CHOICES.
q
 TO IDENTIFY COMEPETITER STRATEGY.
q
 TO CREATE THE NEW MARKET WITH DIFFERENT STRATEGY.
q
 TO PROVIDE BEST QUALITY AS WELL AS SATISFACTION OT THECUSTOMER.
q
 TO KNOW THE MARKET TREND. 

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