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Published by: api-26007119 on Jul 22, 2009
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07/21/2009

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4820 Reservoir Road, NW #3202-372-5740Washington, DC 20007wendy.harman@gmail.com
WENDY HARMANExperience:
2006-PresentAmerican Red Cross National HeadquartersWashington, DC
Social Media Manager 
Initiate, launch, execute and measure all
Create an online movement by empowering Red Cross supporters to carry out the mission
Establish and maintain online listening, engagement and reputation management program
Create and continue to manage the Red Cross social media presence across 13 official platforms
Train, mentor, guide, and counsel colleagues and field staff in social media strategy
Collaborate with IT to ensure internal access to social media tools
Create and manage
 which provides aggregated response information
Position Red Cross as a leading and effective nonprofit
Provide and execute social media crisis communications counsel
Personally engage with over one million Red Cross online stakeholders
Develop successful relationships with key online influencers from outside the organization
Create mobile strategy for all lines of service
Create data visualization strategy
Manage a staff of one as well as a large volunteer base
 Accomplishments
American Red Cross named 
for 2009 by the Public Interest Registry
Named a top 40 Twitter brand by 
Finalist for best in-house public relations
Named a Facebook alpha partner for 
and
Red Cross Chat blog featured on
Winner of  
Facebook challenge
Named one of the “
” by Fast Company and BethKanter 
Case studies of American Red Cross social media success have appeared on CNN,
 2008 report, Mashable, BlogHer, in
, 
,the Chronicle of Philanthropy, and in approximately 200 other publications.
American Red Cross social media case study presentations include
,
, 
, 
 (keynote), 
, 
,Ragan webinars,
, Bridge Conference, 
, and countless internal presentations.2004-2006Future of Music CoalitionWashington, DC
Operations Manager 
Wrote substantive articles on copyright, technology, music and media issues
Wrote monthly newsletter to 5,000 subscribers
Wrote grant proposals to a variety of foundations, leading to over $800,000 in grants received
Drafted testimony and comments submitted to Congress and the FCC
Organized and executed multiple Future of Music Coalition Policy Summits
Liaison to FMC Board of Directors and 50 member Advisory Board
Managed all accounting, budgeting, and cash flow statements
Represented FMC in the Media and Democracy Coalition

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