Case- 2 Myer Limited--- Lesser Material for Chap-3 I tried to get a little out of it. 1.

KEY STAKE HOLDERS Key Stakeholder Stakeholders Objectives Objectives Met/Not Met

Shareholders

Increased Earnings Shareholders Return Innovative Prestige Increase in Market Share Revenue and Profit Growth Strategic Transformation Success Jobs Protection Earnings and Taxation Effective Products Innovation Stable Margin Good deals Stability of employment Good Values and culture Better Paid Social Security Environment Friendly Growth

CEO and Board

Government Major customers

Employees

Community Suppliers

Does have team of Designers and Suppliers who

will be specifically for UAE market. Will get chance to expand and grow themselves in fastest growing economy Executive team Prestige turn out the best division

Strength 1. Vast Experience in Retail.

Weaknesses

Opportunity

Threats 1. Closure of Stores

1. Not 1. Dubai is one of having any the Biggest strategies for Shopping Hub. less profitable Departments. So, closing down 2. Partnership with Nakheel Retail- An arm of Dubai Retail Group. 3. Retail Sector going to surge by

2.Strong hold In Australian Market 3. A well Known Brand

2. Australian departmental store is in decline stage 3. New market and dint have

Domestically

12% or might be higher in Dubai. 4. Different Climate of Australia and Dubai, if successful could Further Expand in Gulf Region, Middle East and Eastern Europe

the overseas experience in the past 4. Different Climate of Australia and Dubai

4. Partnership with Nakheel Retail- An arm of Dubai Retail Group.

EXTENDED SWOT ANALYSES Q. How Can Myer Ltd. use organizational strength to take advantage of opportunities? Strength vast exp strong hold in market --- Famous retail Brand. Opportunities- Diff. climate, if successful, going to expand, Biggest shopping hub, Partnership with Rakheel and 12% growth by 2011. Myers vast experience will help it to establish the departmental store in Dubai. Partnership with a Big concern of Dubai is a great breakthrough to establish itself in Dubai Can Further Enhance in Dubai and Europe by making and implementing the right strategies

 A good time to setup a unit at the worlds biggest shopping hub Dubai as experts believe that the rate of growth of industry will be more than 12% by 2011 Q. What options does Myer Ltd. have that address weakness to take advantage of opportunities? Rather than closing business Testing its policies and strategies on the loss making units and try to convert them into profit centre. Q. How can Myer Ltd. use strength to avoid threats? Australian retail stores seem to be in declining stage could be boost up by proper planning and strategies. No experience in international market so by joining hands with the biggest retailer of Dubai it will able to setup its departmental stores Fast and at lesser cost. Also, will have an edge over the competitors Different climates of both the countries but strong base and hold of Myer in Australian Market, it can easily overcome this by creating a separate purchase unit and Analysis the taste and preferences of customers. Q. How can Myer Ltd. develop defensive strategies that address weakness and threats to the organization? Give time for making policies and implementing, rather than closure of business and could test this policies and strategies in Australia only. Will learn a lot from that and that learning could be useful in developing strategies in Australia might be for international market too. Balance Scorecard ( Cannot be Applied, Data is not sufficient)

Gap Analysis (its comparing of two strategies, cant be applied as no strategies are given) Strategic Drivers: No data Available for this too.

CAPABILITIES

KEY SUCCESS FACTOR HAVING LINKS WITH SUPPLIERS IN AUSTRALIA HAVING AN EXTENSIVE DISTRIBUTI ON CHANNEL HAVING COST EFFECTIVE DISTRIBUTI ON OPERATION S

MYERS VALUABLE BETTER POSITION TO THAN CUSTOMER COMPETITOR CANT COMMEN T CANT COMMEN T CANT COMMEN T

DIFFICULT TO IMITATE OR REPLICATE?