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On-Page Optimization: Heart Of Successful Search Engine OptimizationThe Importance of SEO
The web world is highly competitive, with an ever increasing number of websites.According to Netcraft, there were about 182 Million websites on the web as of October 2008.Getting a good search engine rank is what every website owner dreams of and many businesses depend on. This is where Search Engine Optimization (SEO) comes into play.This service focuses totally ensuring that a website or page appears among the top listingon search engine results pages. When a user performs a search using a word or a phrase,the search engine matches relevant results of websites to that word or phrase better known as "keywords".
How does SEO work?
Firstly SEO is “keyword centric.” That means you need to figure out words or phrases,which will be used by your target audience while searching for your products andservices. Some thumb rules:-
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The more relevant the match between these words and your site as per the searchengine, the higher the likely rankings.
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The fewer the number of sites competing for your keywords the greater thechance of your website getting high ranking.
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Selecting the right keywords for each page is the key. Optimize different sectionsor pages of your website with multiple keywords.
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Geographical location should also be considered while preparing keywords.
What help can you get to decide on key words?
There are several online keyword tools which you can use for determining keywords for your website like "Microsoft Keyword Research Tool", "Keyword suggestion Tool of Word tracker", "Keyword discovery suggestion tool", "Google Ad words Keyword tool"and many more. Examining competitor site analysis is a helpful way to establish SEOstrategy.
Ok you have your key words, what next?
Once the keyword list is finalized try to use your keywords in the metatags of your website and place them inside the HTML head tags. Search engines give weight to theusage of keyword in the "title tag". Create unique, short title tag for every page of your website. In the description metatag try to give a brief summary of your webpage butnever forget to insert appropriate keyword in your description.
What else does SEO requires?
Some common factors should be kept in mind for making a site SEO friendly. A major emphasis is given by search engine to the content of a website. Always write easy to read
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