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Table Of Contents

3-2- Marketing Research Process
3-3- Benefits and needs for Marketing Research
3-4- Marketing Research phases
3-5-Classification of marketing research
Figure 2-8 : Marketing research classification
Table 2-3: Basic research designs comparison
3-6-1- Qualitative marketing research
Figure 2-9 : Qualitative researches
Figure 2-10 : Quantitative marketing researches
4-2- Marketing research in the different stages of NPD process
Table 3-1: Exploratory and confirmatory market research techniques
Table 3-2: The marketing research methods -Identification of opportunities
Table 3-3: The marketing research methods - Concept definition and test
3 – Emerged Frame of Reference
4 – Chapter Summery
7 - Analysis of Data
8 – Quality Standards: Reliability and Validity
2-10- IKCo’s R&D Center Comments:
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Published by Behnam Aliabadi
NPD
NPD

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Categories:Types, Business/Law
Published by: Behnam Aliabadi on Oct 13, 2013
Copyright:Attribution Non-commercial

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02/18/2015

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