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NATIONAL GOOD PRACTICE GUIDE
CREATIVE
BEACONS
THE WHITE ROOM 2009
 
   C   O   N   T   E   N   T   S
CREATIVE
BEACONS |
NATIONAL GOOD PRACTICE GUIDE
| PAGE 2
INTRODUCTION
3 THE CREATIVE ECONOMY 
4CREATIVE BRITAIN
5 THE GUIDE
6WHO IS IT FOR?
7GOOD PRACTICE
8REGIONAL REPORTS
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9 ASSESSMENT CRITERIA 
10NATIONAL GOOD PRACTICE
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11
Information, Diagnostic & Brokerage (IDB)
12
Business Growth Services
13
Partnerships
17
Industry Knowledge
21
Marketing
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23
Data Management
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24
Web 2.0 Technologies
27EXTERNAL PRODUCTS & SERVICES
29
 
INTRODUCTION
CREATIVE
BEACONS |
NATIONAL GOOD PRACTICE GUIDE
| PAGE 3
 This guide aims to raise awareness of the good practice of creative business support that exists in Business Links across English Regions. In-so-doing, the consultation process has consolidated a network of Business Links, Sector Skills Councils (SSCs), Trade Associations andRegional Cluster Organisations (RCOs). It has enabled and developed links between these and other specialist providers across the regions. The research for this guide has assessed the effectiveness of business support available to the Creative and Digital Industries (CDI) and hasbegun the process of dissemination across the network. This terrain is dynamic and the support provided to it needs to reflect changingmarkets, new technologies and new skills that will be needed to keep the UK at the forefront of global creative and digital production.Business support needs to be both consistent and innovative if it is to keep pace with the challenges of growing business in the creativeeconomy. This guide will be updated regularly and thereby provide the basis for the continued improvement of regional services through theBeacons network. This Good Practice Guide has been developed in cooperation with Regional Development Agencies (RDAs) and Business Link providersacross eight English Regions. It looks at the ways that Business Links, working in partnership with the RDAs and others, have developed aset of tools that service the needs of this rapidly transforming sector.

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