Marketing

Management
Presented by: 3027-Priyanka Mahulkar
3028 -Nitin Mane
3032 –Asmita Moghe
3037 –Abhijit Patil
3055 –Aniket Sonar
INTRODUCTION
 Axis Ba nk
 Axis Bank was one of the few private banks to
have began operations in 1994.
 The Bank was promoted jointly by Administrator
of specified undertaking of the Unit Trust of India

• Life Insurance Corporation of India (LIC).

• General Insurance Corporation Ltd (GIC).
• National Insurance Company Ltd.
• The New India Assurance Company.
• The Oriental Insurance Corporation.
• United Insurance Company Ltd.
 Financial Year 2008-09

Particulars Numbers
Branches 827
ATM 3595

Total Income – Rs.13,745 Crores

Net Profit – Rs. 1,812 Crores
• As on 31st March 2009
 Mar-05 UTI Bank gets listed on the London
Stock Exchange, raises US$ 239.30 million
through Global. Other than it is also
registered on the following Stock Market:
1.OTCEI
2.BSE
3.NSE
Punjab National Bank (PNB)
 Particulars Numbers
Branches 4668
ATM 2150
• As on 31st March 2009

Net Profit – Rs.3,091 Crores

FEATURES
 PERSONAL LOAN
Loan from 1lac – 20lac
Repay time is 12 to 60 months

 CAR LOAN
Loan value as per on road price of
vehicle
No income proof
FEATURES
 STUDY LOAN
Loan from 10lacs to 20lacs
No margin for loans upto Rs 4lacs

 LOCKER
Available at 562 branches
Extended banking hours
FEATURES
 MOBILE REFILL
Refill on the ATM
Recharging is FREE

 ONLINE SHOPPING
Shopping from home and office
Payment through iCONNECT
FEATURES

 E-STATEMENT

Prompt delivery
Password protected
 Facil ities
provide d by
Punjab Nati onal
Ban k
 Products & Services
RETAIL LENDING & DEPOSIT
PRODUCTS AND SERVICES

TECHNOLOGY BASED EXCELLENT

PROFESSIONAL SERVICES

CORPORATE FINANCES & DEPOSITS

WIDE RANGE OF SERVICES FOR INDIVIDUALS

FEE BASED SERVICES – MUTUAL FUNDS,

INSURANCE, DEPOSITORY etc

FOREX SERVICES WITH OFFICES

AT LONDON,SHANGHAI & KABUL

Punjab National Bank

 SOCIAL BANKING
 Farmers :
 Agri Business Scheme
 Agriculture Credit Scheme
 Women :
 Mahila Udyam Nidhi Scheme
 Scheme for House Wife & other
Women
Punjab National Bank
 Non Resident Indian
• Now investment in India is made easy
• Global money transfer
• Western Union money transfer
• Rupee drawing arrangement for Gulf /
Nepal
• Representative offices in Kazakistan/
Kabul
• Various Investment Facilities For NRI
Punjab National Bank
Punjab National Bank
Punjab National Bank
Marketing by
PNB / axis bank

Punjab National Bank

Rewards of Excellence
Golden Peacock National Award for
Excellence in Corporate Governance 2005
Institute of Directors

National Award for Excellence

In SSI Lending 2002/ 2003 / 2004 /2005

Golden Peacock National Training Award

2004 /2005

SKOCH Challenger Award for Change

Management , 2006
Skoch Consultancy Services Pvt Ltd

Punjab National Bank

 punjab national
bank
368th amongst Top 1000 Global Banks
The Banker, London, July 2005

35th amongst Top 500 companies

The Economic Times, February 2006

21st amongst Top 500 India’s Largest Companies

Chartered Financial Analyst, February 2006

ENJOYS PAN-INDIA FRANCHISE AND

STRONG FUNDAMENTALS

Punjab National Bank

Achievements of Axis Bank

 India’s 3rd largest Private sector Bank.

 Ranks 1361th position in 2008 Forbes Global

2000 list.

 Outstanding achievement award for year

2005.

Punjab National Bank

Achievements (cont.)

 Best Bank award in private sector by IDRBT,

Hyderabad.

 Outstanding Achiever- Corporate Award.

 Best clearing and Settlement Award.

Punjab National Bank

PNB The name you can bank
upon
Comprehensive 111 yrs of
Solutions Experience

World Class Technology,

Expertise & Infrastructure

Punjab National Bank

Key Drivers
Corporate Expertise

TECHNOLOGY PEOPLE
CBS POWER

REACH

CUSTOMER SATISFACTION
Punjab National Bank
 Targ et ing S tra teg y
Target Market
 Cor por ate Ban ki ng Mar ket.
 Capital Ma rket.
 Ret ail Ban ki ng Mar ket.

Punjab National Bank

 Marketing Objectives

Bank wants to achieve following

marketing objectives by the end of the
year 2011:
• To get the market capitalization 500
crore.
• To get 200 crore retail investment.
• To get 125 crore corporate investments.
• To get 175 crore capital investments.

Punjab National Bank

 Online
Advertisement
• Pnbi nt.co m
• Pnb. com
• Netp nb.co m
• Pnbi ndia. com
• In.8 8db.c om
• Clic kindi a.com

Punjab National Bank

Online Advertisement
 monsterindia.com
 timesjobs.com
 rupeetalk.com/axisbank
 for: Car loans
 Personal loan
 apnaloan.com/axisbank

Punjab National Bank

Thank you!