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toyota

toyota

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Published by ptml123
Markiting Research
Markiting Research

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Published by: ptml123 on Jul 22, 2009
Copyright:Attribution Non-commercial

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07/14/2013

 
"When you can leave black marks from the exitof every turn to the braking points of the nextturn, then you have enough horsepower.""Horsepower is how fast you hit the wall.Torque is how far the wall moves after you hitit."
Introduction
 
Toyota Motor Corporation, Japan's #1 carmaker, has a driving ambition to becomegreener. Its gas-powered cars, pickups, minivans, and SUVs include such models asCamry, Corolla, 4Runner, Land Cruiser, Sienna, the luxury Lexus line, the Scion brand,and a full-sized pickup truck, the V-8 Tundra. Toyota also makes forklifts andmanufactured housing, and offers consumer financial services. Once a dark horse in theglobal automotive game, Toyota has already passed Chrysler and Ford and is closing inon General Motors.Toyota Motor Corporation amultinational corporationheadquartered inJapan, is the world's largestautomaker in terms of sales volume. As of 2008, Toyota employsapproximately 316,000 people around the world in comparison to second rankedautomaker General Motors'266,000 employees. Toyota ranks as the World's fifth largest publicly traded company, ahead of ninth ranked competitor General Motors, according toFortune Magazine'sGlobal 500.In 1934, while still a department of Toyota Industries, it created its first productType A engineand in 1936 its first passenger car theToyota AA. The company was eventually founded byKiichiro Toyodain 1937 as a spin off fromhis father'scompanyToyota Industriesto createautomobiles. Toyota currently owns and operatesLexusandScion   brands and has a majority shareholding stake inDaihatsuMotors,
and minorityshareholdings inFuji Heavy Industries Isuzu Motors, andYamaha Motors. The company includes 522subsidiaries.
Toyota is headquartered inAichi, Nagoyaand inTokyo. In addition to manufacturing automobiles, Toyota providesfinancial servicesthrough itsdivision Toyota Financial Servicesand also creates robots. Toyota Industries and Finance divisions form the bulk of theToyota Group, one of the largest conglomerates in the world.
 
Name
Vehicles were originally sold under the name "Toyoda" from the family name of thecompany's founder,Kiichiro Toyoda.In September 1936 the company ran a publiccompetition to design a new logo. Out of 27,000 entries the winning entry was the threeJapanesekatakanaletters for (Toyoda) in a circle. ButRisaburo Toyoda, preferred "Toyota" because it took eight brush strokes (a fortuitous number) to write in Japanese,was visually simpler (leaving off two ticks at the end) and with a voiceless consonantinstead of a voiced one. Since "Toyoda" literally means fertile rice paddies, changing thename also helped to distance the company from associations with old fashioned farming.The newly formed word was trademarked and the company was registered in August1937 as the "Toyota Motor Company".
History
In 1933, Toyoda Automatic Loom Works created a new division devoted to the production of automobiles under the direction of the founder's son, Kiichiro Toyoda.Kiichiro Toyoda had traveled to Europe and the United States in 1929 to investigateautomobile production and had begun researching gasoline-powered engines in1930.Toyoda Automatic Loom Works was encouraged to develop automobile production by the Japanese government, which needed domestic vehicle production partly due to theworldwide money shortage and partly due to the war with China. In 1934, the division produced its firstType A Engine, which was used in the first ModelA1passenger car in May 1935 and theG1truck in August 1935. Production of theModel AApassenger car  started in 1936. Early vehicles bear a striking resemblance to theDodgePower Wagon  andChevrolet, with some parts actually interchanging with their American originals.Although the Toyota Group is best known today for its cars, it is still in thetextile  business and still makes automaticlooms,which are now computerized and electricsewing machineswhich are available worldwide.

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