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22July2009   
T o d a y s T a b b l o i d    
PERSONALNEWSFOR
craig.kirchoff@gmail.com     
1   
 WEBNEWS   
MindTouch:TheFirst  EnterpriseApptoGet  Collaborati   veVideo[Re   adWrite    Web]  
JUL22,200905:00A.M.  MindTouchtheopensource,wiki-basedintranetisthefirst  softwaretobringfullycollaborativevideototheenterprise.Thenew    featurecomesfromopensourcevideoplatformKaltura,whichisalso   developingvideoeditingforWikipedia.ThroughKaltura,MindTouch   customerswillbeabletocooperativelyedit,publishandsyndicatevideo    bothinsideandoutsidethefirewall,allwithacompleterevisionhistory.  Inadditiontocollaborativevideoediting,userscannowpackagetheir   applicationsandcontentforreuseonotherinstallations.Developerswill   beablecreateopensourceadd-onsthatoperatejustlikethoseinFirefox,  andanyonecanuseadesktopGUItoselectcontentforstagingand   migration.  
 Sponsor   
 Video,theWikiWay   
Kalturaisthefirstcom     panyonthemarkettoofferanopensource   collaborativevideo.WhilethereareDrupalandMediaWikimodules   availablei  ntheKalturaapplicationgallery,we’veseenlittleifanyuseof   them.TheflagshipuseoftheMediaWikiversion(inWikipedia)isyetto    beseen.  Regardles   sofanypublicimplementations,MindTouchwill bethefirst  enterpriseplatformtohostKaltura’stechnology.Mosttop-notchwikis   andintranetsalreadyhaveeasyvideoembedding,butnoneofthem     includeanysubstantialabilitytoeditvideo,andnotinwaythat’s   transparentandcollaborative.  Evenatitsbest,enterprise2.0isoftenthoughtofassecond-hand   innovation:adaptingthebestofWeb2.0toworkinsidethefirewall.But  thisisonecasewhereanenterprisecompanyhasmovedfasterthanthe   consumerWebtomakechangeareality.  
PowertotheProgrammers   
 Asanopensourceplatform,MindTouchhaslong-supportedcreating   customapplicationsforthesoftware.Butuntilnow,there’sbeennoeasy    waytoportthosecustomappsfromoneMindTouchinstancetoanother.  “Withthisrelease,”saidCEOAaronFulkerson,“thethousandsof   developersbuildingcollaborativenetworkingapplications,enterprise   dashboardsandcompositeapplicationsontheMindTouchplatformwill  nowbeabletoeasilypackageandsharetheirapplicationsandmashups.”  
Discuss   
 WEBNEWS   
IBM     and   TheInternetofThings   [ReadWriteWeb]  
JUL22,200903:19A.M.  Int  heWebworld,youknowthatatrendhasmajortractionwhenIBMis   alloverit.LikeanylargeInternetcompany,BigBlueiscarefulabout   whichtrendsitlatchesonto.Itwasagoodcoupleofyearsbeforethey    werespottedattheWeb2.0conference,forexample.Howeverinthe   caseofInternetofThings,IBMisprovingitselftobeanunusuallyearly   adopter.  IrecentlyspoketoAndyStanford-Clark,aMasterInventorand   DistinguishedEngineeratIBM.YesterdaywewroteabouthowStanford-  ClarkhashookedhishouseuptoTwitter.Todaywedelvemoreinto    whathisemployer,IBM,isdoingwiththeInternetofThings.  
 
Today’sTabbloidPERSONALNEWSFOR
craig.kirchoff@gmail.com     
22July2009   
2    
 Sponsor   
IBMisinvolvedinsomeveryinterestingprojectsattheintersectionof   twobigtrendswe’vebeentrackingin2009:
TheReal-timeWeb    
and   
InternetofThings   
.Theyhaveawebsitedevotedtothistopic,calledA    SmarterPlanet.Asthenameimplies,itfocusesonenvironmental  matterssuchasenergyandfoodsystems.Sensors,RFIDtagsandreal-  timemessagingsoftwarearemajorpartsofIBMssmarterplanet  strategy.Thecatchcryforthesite-Instrumented,Interconnected,and   Intelligent-isaboutoutfittingtheworldwithsensorsandhookingthem     totheInternettoapplythesmarts.’ IBMhasawholesetofRFIDandsensortechnologysolutions.Butmore   importantlyithasbeenbusyworkingwithvariousmanufacturersand   goodssuppliersinrecentmonths,tointroducethosesolutionstothe    world.  ThismonthIBMmadeanagreementwithMatiq,anITsubsidiaryof   Norway’slargest  foodsupplierNortura.Thep   rojectinvolvesusingRFID    (radiofrequencyidentification)technologytotrackandtracepoultryand   meatproducts“fromthefarm,throughthesupplychain,tosupermarket  shelves.”Thisfoodtrackingsolutionwillhelpensurethatmeatand   chickenare“keptinoptimalconditionthroughoutthesupplychain.”The   systemusesIBMsWebSphereRFIDInformationCenter,togetherwith   IBMssensorandactuatorsolutions.   AsimilarprojectisonethatIBMannouncedattheendofJunewith   DanishtransportationcompanyContainerCentralen.ByFebruary2010,  ContainerCentralenundertakestouseIBMsensortechnology“toallow    participantsinthehorticulturalsupplychaintotracktheprogressof   shipmentsastheymovefromgrowerstowholesalersandretailersacross   40countriesinEurope.”Specificallythisreferstotransportationof   thingslikeflowersandpotplants,whichareverysensitivetothe   environmenttheytravelin.Havingsensorsaspartoftheentiretravel  chainwillallowparticipantstomonitorconditionsandclimateduring   travel.Essentiallyitmakesthetravelprocessverytransparent.   AsAndyStanford-ClarkexplainedtoReadWriteWeb,usingRFID    technologytomonitortemparaturewhentransportingflowersensures   thatnosh   ortcutsa   retakenbysomeinthesupplychain(e.g.turningoff   theclimatecontrolforawhiletosavemoney).Itgivesmoredatato   makedecisions,forexampleitmayenablearetailertorefusetoaccepta   shipmentifthesensordatasuggeststheflowersareclosetowilting.  IBMisalsoworkingwithGermancarmanufacturerVolkswagentoadd   sensortechnologytoitsoperations.TheaimistoimproveVolkswagens   materiallogisticsoperationsthroughtheuseofsensortechnology.For   example,shippingcontainerscarryingautopartsforVolkswagenwillbe   fittedwithRFIDtags.Sofarabout3,000shippingcontainershavebeen   fittedwithRFIDtags.  TheseareallexcitingdevelopmentsintheInternetofThings,because   theyimpactreal-worldprocesses.Itsgreattoseealargetechnology   companylikeIBMattheforefrontofthistrend.Itsaverysmartmove   (pardonthepun),becausein2009we’reonlyatthevery
start  
of   connectingalmostanyobjecti  ntheworldtotheInternet.  Imagineaworldwithmillions,perhapstrillions,ofsensorsthatuseIBM     technology-becausethat’swhatBigBlueisimagining.  
Discuss   
 
Today’sTabbloidPERSONALNEWSFOR
craig.kirchoff@gmail.com     
22July2009   
3    
 WEBNEWS   
GoogleWave:IstheWorld   Ready?[Mashable]  
JUL22,200901:54A.M.  OnMay28th,techcircleswentwildwhenGooglerevealedGoogleWave   atitsGoogleI/Oconference.Theresponsetoandthequestionsabout  thenewcommunicationplatformwerestaggering.IsitsomethingI  shoulduse?Isitagame-changer?   
Coulditkillemailitself?   
Thistypeofloftyrhetoricwillalwaysraisehopesanddrawscrutiny.We    wanttobelievethatnewandradicaltechnologieslikeWavewillchange   theverywaywelive.AndwhileourexperimentswithWavehavebrought  ustotheconclusionthatthisplatformmayindeedbeagamechanger,
it    wonthappenifthereisntwidespreadadoption.  
Soinsteadof   askingwhetherWavewillkillemail,thebetterquestiontoaskisthis:
Is   theworldreadyforWave-basedcommunication?   ItsAllorNothingwithWave   
IhaveusedWaveextensivelysincethesandboxpreviewbecame   available,andIwilltellyouthis:itbreaksnormalconversation   conventionsleftandright.Whileitlooksandfeelslikeemailinmany    ways,itsuniquehybridofrealtimeandmessage-basedcommunication   takessom     egettingusedto.Usingapplicationsin-wav   e,editingother   people’sm     essages,andintegratingrobotsintoyourco   nversationsare   goingtoc   onfuseandevenscarepeople.   Weknowthattheearlyadopterswillusethis(andforgiveitsflaws)ina   heartbeat.Therealquestioniswhetherornotitsnewapproachto   communicationisadealbreakerfortheearlymajorityandlateadopters   oftheworld.  GoogleWaveisaskingpeopletodothingsthatgrindagainstthenorm.   And,whileGooglewontsayit,itsultimategoalistohaveyouswitch   fromemailtoWave,usheringinaneweraofwebengagement.If   Google’satthecenterof
everyperson’swebcommunication   
,itwillbuild   immenseinfluenceandgainunparalleledinformationonthewebs    billionsofusers.However,withhighstakeslikesthesecomesahighrisk   offailure.  
GoogleWavewilleithersucceedspectacularlyorcompletely    bomb.  
Thereisnomiddlegroundforatoolthatissupposedtobeas   omniscientasemail.Ifallofyourfriendsarentusingit,thenWaveisnt  asusefulasemail,whichkillsitspurpose.Buttheoppositeisalsotrue:if    yourfriendsswitchovertowavecommunicationandemaildiesoff,you   havenochoicebuttogetanaccountaswell.  IstheworldreadyforGoogleWave?Thefinalanswertothatquestion   couldchangetheveryfoundationoftheweb.  Onemorething:ifyouwanttobeinontheaction,youbettersignupfor   anaccountsoon.  
MoreGoogleWaveResourcesfromMashable   -GoogleWave:ACompleteGuide   -TestingGoogleWave:ThisThingisTidal  -TheTop6Game-ChangingFeaturesofGoogleWave   -GoogleWaveExtensions:AnInsideLook    -CouldGoogleWaveRedefineEmailandWeb    Communication?   -Twave:GoogleWave+Twitter   
Reviews:Google,GoogleWave   
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