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w e l c o m e t o
‘ m y i d e a l a b ’ i s m y i m a g i n a r y d e s i g n s h o p t h a t g i v e s m e a
p l a t f o r m t o s a t i s f y m y s e l f a s a n i n n o v a t o r. T h i s a c t s a s a
s t i m u l i t o m y c r e a t i v e e n e r g y & a l s o h o n e s m y s k i l l s a s a
w e l l g r o u n d e d i n d i v i d u a l.
c a t c h m e o n
Order Starbucks from Twitter
iv. Show the order no mentioned in the'order confirmation' - pickup the drink &enjoy!
What about payment?
Users should beable to integrate payment information rightat the time of sign up on Starbucks web site.(Just Tweet n’ go!)
Note:
Similar integration can take place foriPhone & other Smart phone interface too.
Rationale:
It will save time & resources forpeople who wait in long lines at Starbucks & alsofor the outlets!
How will it work?
i. Once time Twitter account integration onStarbucks website.ii. Tweet or DM your order directly to the outletnearest to your location, indicate time of pickup.iii. Receive order confirmation on Twitter, email &text message on your mobile.
Insight:
Long lines at Starbucks &phenomenal growth of Twitter.Millions access Twitter every day,Starbucks account on has around259,000 followers. Twitter ismassive! And is growing in ahumongous manner day by day.
Idea:
To integrate orderingprocess with Twitter.002TS means, you ordered for aRegular Coffee of the Day in Tall size.
N E W
Hallmark
i P h o n e A p p f o r H a l l m a r k
Introduction
Targeted towards the young iPhone user to enablethem to express their feelings through Hallmark greetings cards. This app challenges the conventionalwisdom, brings the best of two worlds right on thismobile platform!
Key FeaturesPersonalize:
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Choose from the template
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Design your own card
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Add your personal photographs,message, audio & even video*
Handwriting tool:
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Use your handwriting
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Choose from various handwritingfonts
Snail Mail:
The highlight of this app is convenience!For a nominal amount, you can opt tosend a ‘paper greeting card’ right fromyour iPhone.
Hallmark
How will this work?Basis of the idea
abcd
You design a card of your choice for a friendUsing the iPhone you place an order to send thecard via ‘Snail Mail’Your design & mailing information reaches theHallmark for order processing, Once the order isprocessed as per your requirementPaper Card reaches the recipient!
a.b.c.d.
Gifts:
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Select from a range of gifts items
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Customize your message & order!“E-cards are impersonal, paper cards arenot. E-cards are convenient, paper cardsare not”This integration of Hallmark withiPhone medium makes paper cards-personal & convenient!
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The market will continue expanding during 2008-10at about 6-8% annually.
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More than 90% of all U.S. households buy greetingcards.
Industry
# iPhone users are more likely to be men* ‘Snail Mail’ feature cannot be used with Audio & Video
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Male (primary), Female (secondary)
#
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Aged 25-34
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Earn more that $100,000
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Have a college degree
Target: The iPhone User
This target segment is statistically most likely to becomfortable with technology and electroniccommunications.They agree that electronic messages are tooimpersonal for the type of feeling they wish to evokefrom greeting cards.
Insights
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