Description

Over the course of six weeks, our team developed an Integrated Marketing Communications plan for Stryker, a Fortune 500 medical devices company. The objective was to launch an awareness campaign that targeted the children of parents aged 40+ about the threat of colon cancer. By empowering this highly influential group with information, our brand messaging evoked a sense of responsibility to speak with their parents about living a healthy lifestyle - which included getting screened early for colon cancer. We emphasized the importance of being proactive versus reactive.