CONllNUOUS
REVENUE
STREAM
Akumiitti's business
model
was
created
in
recagnition af the
mobile
entertainment industry need
for
professional partnerships af industry specialists.
With
technology giants
worldwide
now
joiningcampetencies, continued
growth
and
success
would be
assured
for
those industry players
who
join
in
avalue
chain
that supports a continuous revenue stream, capturing the
mass
market
in an
increasinglycompetitive climate.
Akumiitti's
optimal value
chain
makes
this possible,
givingmembers
the ability taconcentrate
on
their care business, smoothing the
whole
process
from
cantent capyright
and
brand
owner
ta handset
or
terminal manufacturers
and finally
to subscribers
in
the
mass
market.
CLOSE
CO-OPERATION
Market
research
has
shown
that content quality; professionally created
and
branded
are
the
primary
purchasing deciders
for
subscribers.
In
order ta obtain this desirable content, it
is
dependent
upon
threefundamental components; technology, device
or
handset
and
content suppliers.
Akumiitti
utilises
and
promotes this business
model
as
it facilitates
close
co-operation
with
these professionals resulting
in
content
and
services that
really
sello
Subscribers choose content quality before anything else
Akumiitti
has
developed a series of programs
and
alliances'
which
facilitates the
flow from
contentproduction ta subscriber sales.
The
Mobile
Industry
Device
Alliance
involves
the ongoing co-operation
with
major
handset manufacturers, resulting
in
the timely availability af
new
content formats utilising
new
handset features
upon
market release.
Working
with
the top content providers
and
capyright owners
in
the
field,
Akumiitti
produces
COSMO,
a centralised content source
for
delivery, updates
and
management
for
mobile
operators
and
portals.
As
channel managers
for
this business
model
it
means
we
can
also
provide feedback
and
market analysis to content
providers,
Service
Providers
and
Operators
as
required.
This
combined
with
other initiatives
such
as
the
VAR
Partner
Program
provides
for
extensiveglobal reach, ensuring ongoing profitable returns ta
our
value
chain
participants.
COPYRIGHT
ISSUES
In
the entertainment business the
key
to
real success
is
high
quality content,
and so
accordingly, contentowners
guard
their copyrights
and
commissions vigorously.
The
issue
of forwarding
content
and
services
is
an
area
of
the
mobile
entertainment industry under careful inspection,
with
the market
growing
so
rapidly the industry cannot
afford
to
simply
rely on
honesty
and
integrity.Professionally managed business channels
such
as
Akumiitti's
which
sources content
globally
for
COSMO
is
protected
and
copyrighted. Correspondingly
ESC
software addresses copyright management,
providing
transaction details
and
reporting, a copyright database
andfee
payments accardingly ta
our
contentproviders,
providing
a secure environment forthem
to
do
business.Illegal content
is
a threat ta the
core
af the industry,
in
order ta protect
and
sustain standards
in
thefuture,
Digital
Rights
Management
(DRM)
will
become
an
industry standard
combined
with
new
technologies restricting
misuse
af downloaded content.
ALTERNATIVE
BUSINESS
MODELS
Where
this
model
succeeds,
many
others
fail.
Professionally created content
is
the number
one
discerningfactor
for
subscribers.
With
this
in
mind
it becomes imperative to create a business
model
that facilitatesthe product
and
information stream
from
provider ta subscriber.
An
alternative ta Akumiitti's business
Copyright
©
Akumiitti
Ltd.
2001
3
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