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01/23/2014

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CDAE 195 PUBLICATION DESIGN Fridays, 8:30-11:30 WATERMAN 113T
Instructor: Professor Petrillo
Office hours: Wednesday 10 to 12, or by appt. 004B Morrill Hall
Tel. 656-0646 email: jane.petrillo@uvm.edu
COURSE DESCRIPTION:
This course emphasizes systems design for publications,focusing on typographic design and page composition, with consideration of audienceand format, and the relationship of style to content. Through lectures, hands-on projects, and classroom critiques, we willcover the process for designing print publications. Students work with Adobe CS6 InDesign for document assembly, and Adobe CS6 Illustrator and Photoshop for image generation and manipulation.
OBJECTIVES
:Develop design skills for creative and effective typographic treatment, color use, image choice and compositional strategy.Understand the relationship of audience, content and format for effective print publication design.Outcomes:• Create dummies, thumbnails and sketches that clearly show all of the design elements proportionate to the layout.• Analyze the use of composition principles in the artwork being used in a layout—including color, line, shape, texture,size and value and effective cropping—and how they apply to the message.• Analyze and critique the work of others in terms of the application of design and typographic principles, includingemphasis, contrast, balance, repetition, alignment, flow, and unity.• Apply effective use of negative space, composition, message structure to layouts.• Demonstrate effective use of grids and templates.• Establish a hierarchy of information through typographic treatments.• Identify type anatomy and type classifications and properly use type specification and measurement terms.• Choose an appropriate typeface for a particular background, match a particular type personality with content.• Craft type using a page layout program by controlling all character and paragraph formatting, including control over kerning and tracking, tabs and indents, leading.• Apply the design process to generate engaging, informative and well crafted layouts
ATTENDANCE
:Students will miss information and training instruction if they miss class, arrive late or leave early. As this is a smaller studio class student presence is noticed. Rounding up of final grades depends on consistent participation in class.
In an advanced level class, some familiarity with CS6 is expected - not an introductory class.
We will be completing some class exercises in order to review the features of each package of software. There will betimes when one may need to finish these outside of class and then save the files in your GRAPHIX folder to be checked.If students miss class, they will need to contact another student to find out what was missed - and then complete anymissed exercises. Please help each other as much as possible – to review the information and the software features.This class will require time spent on projects outside of class.Please plan accordingly and use your computer lab time effectively.Check the classroom schedule online at the CIT site. (http://www.uvm.edu/ets/computers/#Use%20a%20computer)
There are two Waterman lab classrooms with the software that we are using: 113T and 113Q. I believe that there areunits in the Bailey Howe Media Library area that also have this software available.
 Please respect the lab. Don't bring in food or drink, as there can be accidents that ruin the equipment for everyone.Privately listening to music is allowed ONLY after instruction has been completed, and must not irritate others.Please clean up any paper, etc... before you leave. CHECK THAT YOU HAVE BACKED UP YOUR FILES (on your flashdrive and UVM Account), LOGGED OUT and that you have taken your flash drive with you. ATHLETES with away days in their competition schedules must provide their schedules to the instructor in the first 2weeks of class.Religious Holidays: Students have the right to practice the religion of their choice. Each semester students should submitin writing to their instructors by the end of the second full week of classes their documented religious holiday schedule for the semester. Faculty must permit students who miss work for the purpose of religious observance to make up this work.Information is posted via UVM email as well as on the class Blackboard site, so students must check both periodically.
 
Required Book:
PUBLICATION DESIGN WORKBOOK 
Author: Samara. Rockport Publishing, ISBN-13: 978-1-59253-397-8. Available online in used copies. I will also place a copy on reserve at Bailey Howe.
Suggested BOOKS (also available online):
1.
How to Understand and Use Design and Layout 
Author: David Dabner, 2
nd
Ed. How Design Books3.
Visual Quickstart Guide
InDesign CS6 Author: Cohen PeachPit Press4.
Designing for Print 
Author: Conover Wiley Publishing
GRADING:
Based on three projects.Newsletter 30 ptsMuseum Calendar 30 ptsMagazine 40 ptsWork handed in late without a viable excuse will be graded automatically at 1/2 grade lower.Critique participation is important – check the schedule to make sure your work is completed beforehand. ACCESS
If you have a diagnosed learning disability and/or are working with the Office of Specialized Student Services, and will need special accommodations in either learning course material or taking exams, please discuss these issues with theinstructor as soon as possible so that necessary arrangements can be made.
 Any letters must be received as soon as possible and at least two weeks before accommodations is needed 
, T 
he student is responsible for making alternative arrangements.
There will be two ways in which you hand in work - digitally and printed.
Digitally
: You will leave final copies of files for projects (and exercises) in your GRAPHIX folder, and at other times willadditionally hand in a print of your solution/references in a labeled manila envelope.Both formats must be identified clearly and consistently in order to be graded.LABEL your files with your last name first and then an abbreviated project name.Remember to save your file in the native format as well – for any changes you may wish to make later on.
Put both file formats in your Graphix folder 
. Remember to save files in at least two locations.IF YOU CHOOSE TO USE A PC INSTEAD OF A MAC TO CREATE YOUR WORK, IT IS YOUR RESPONSIBILITYTO MAKE SURE DIGITAL FILES WILL TRANSFER/READ SUCCESSFULLY AND ACCURATELY. YOU MUST ALSOWORK IN THE SOFTWARE VERSION WE ARE CURRENTLY WORKING IN : CREATIVE SUITE 6.
Printing:
This must be of quality and crafted at the required size as indicated in an assignment.Printing is available on campus at Mail and Print - or off campus at a vendor of your choice. Always make sure you have FONT files included with your file, if needed – or make a PDF version to submit for printing. Saving your work in PDF format will allow you to print most places without needing original fonts or, if you areworking in Illustrator, you can convert fonts to outline. Save all CMYK images in your folders/flash drive.Pass in all printed work labeled clearly with your name, the date and the project on the back organized and placed
inan appropriately sized and labeled manila envelope or folder 
.
Include your required sketches and dummies.Finished work must be protected from potential damage.
Be aware of copyright issues when scanning materials for projects. Provide the credit information for imagery.Be aware that some web imagery (gifs, jpegs) may not be the best resolution to use as they have been compressed for speedy loading and will not enlarge well. Points will be taken off for poor resolution, unless conceptually important.Careful craft and appropriate resolution are expected, especially in terms of grading and effectiveness of your design.The computer technology allows designers to be precise and clear in the assembly of design.Remember to magnify your documents to check details and create efficient files by deleting unnecessary layers.
SUPPLIES
: Flash drive, sketchbook (unlined, 8
½
x 11 minimum) and pencils/erasers. Manila envelopes or secure foldersfor submitting work. At least one USB memory stick is required – check that it fits our units.
 
It is very important to save/backup your files while you are developing a solution
. Having your work stored in just oneplace is an unnecessary risk, and
will not be accepted
as a reason for failure to produce finished work. Temporarily savework to the DESKTOP as you are working in class – but remember to save/backup any versions of your work onto your UVM account or flash drive, and put only
final
work for grading in a clearly labeled GRAPHIX folder so that I can locatethe correct material for grading.Be aware that fonts may not be the same on each unit. Make sure you have put any placed/linked images in your document on the desktop before opening your file.
Sp14 Class Schedule
subject to change
 
W1
 1.17 Introduction to publication design
Project 1 assigned: 2 color newsletter, discussion and analysis of examples
http://www.graphic-design.com/DTG/Design/newsletter/index.htmlPurpose-concept, Theme, Identity, Organization.Illustrator - paths, selection tools, color, layers, stacking order, eraser, tracing, templates
W2
 1.24 InDesign - setting up documents, basic tools. Pages, guides/grid, rulers, color effects and selectionProject 1 Newsletter work – set up documents using concept sketch and dummy
W3
 1.31 Typography legibility and readability, settings, alignment, visual hierarchyWork on Project 1 - setting up character and paragraph styles, inserting/importing logo and clip art graphics
W4
 2.7
Project 1 due: PDF and InDesign file in Graphix, printout and sketches in manila folder/ CRITIQUE
Project 2 Museum Calendar assigned, discussion and analysis of examples
 
W5
 2.14 Review of basic Photoshop, basic scanning and modifying imagery selection, blending, masking, color Photography – cropping, placement, position, scaleProject 2 work – cover designs
W6
 2.21 Structure identifying sections/system for navigation, grids primary and secondary content, hierarchyProject 2 work – set up master pages from sketches/dummy, underlying page layouts
W7
 2.28 Typographic styles and special features charts, table of contentsProject 2 progress review and project workSPRING BREAK MARCH 2-8
W8
3.14
Project 2 due: PDF and InDesign file in Graphix/CRITIQUE
 
Project 3 Magazine assigned, discussion and analysis of examples
 Character, audience, identity.

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