Agentura Mediaresearch realizovala v kv\u011btnu rozs\u00e1hl\u00fd netpanel omnibusov\u00fd v\u00fdzkum na t\u00e9ma komunitn\u00edch web\u016f, soci\u00e1ln\u00edch s\u00edt\u00ed a jejich monetarizace. Ve sv\u00e9 z\u00e1kladn\u00ed \u010d\u00e1sti v\u00fdzkum zji\u0161\u0165oval charakteristiku n\u00e1v\u0161t\u011bvn\u00edk\u016f, frekvenci n\u00e1v\u0161t\u011bv a dal\u0161\u00edch aktivit na komunitn\u00edch webech. Mezi dal\u0161\u00ed zji\u0161t\u011bn\u00ed pat\u0159ily tak\u00e9 d\u016fvody pro a proti vytv\u00e1\u0159en\u00ed profil\u016f na komunitn\u00edch webech, zve\u0159ej\u0148ovan\u00e9 informace a o\u010dek\u00e1v\u00e1n\u00ed s t\u011bmito weby spojen\u00e1. Druh\u00e1 \u010d\u00e1st na t\u00e9ma monetarizace nen\u00ed sou\u010d\u00e1st\u00ed t\u00e9to zpr\u00e1vy.

Komunitn\u00ed weby jsou dnes ji\u017e zcela b\u011b\u017enou sou\u010d\u00e1st\u00ed internetov\u00e9ho prost\u0159ed\u00ed, alespo\u0148 jednou denn\u011b je nav\u0161t\u011bvuj\u00ed t\u00e9m\u011b\u0159 dv\u011b p\u011btiny internetov\u00e9 populace a alespo\u0148 jednou t\u00fddn\u011b dokonce t\u0159i \u010dtvrtiny internetov\u00e9 populace. A\u010dkoliv se z genderov\u00e9ho pohledu u\u017e\u00edv\u00e1n\u00ed komunitn\u00edch server\u016f neli\u0161\u00ed, mezi r\u016fzn\u00fdmi generacemi m\u016f\u017eeme ji\u017e pozorovat z\u0159eteln\u00e9 rozd\u00edly.

Nejaktivn\u011bj\u0161\u00ed je v n\u00e1v\u0161t\u011bvnosti v\u011bkov\u00e1 skupina 15-24 let. T\u00e9m\u011b\u0159 polovina t\u011bchto mlad\u00fdch lid\u00ed nav\u0161t\u011bvuje komunitn\u00ed weby n\u011bkolikr\u00e1t denn\u011b a dal\u0161\u00ed cca t\u0159etina pak alespo\u0148 jednou za t\u00fdden. Naopak respondenti star\u0161\u00ed 45 let maj\u00ed oproti ostatn\u00edm v\u011bkov\u00fdm skupin\u00e1m nejmen\u0161\u00ed z\u00e1jem komunitn\u00ed weby nav\u0161t\u011bvovat, ale i p\u0159esto chod\u00ed na tyto weby alespo\u0148 jednu za t\u00fdden v\u00edce ne\u017e polovina z nich.

Lid\u00e9 chod\u00ed na komunitn\u00ed weby nej\u010dast\u011bji za prohl\u00ed\u017een\u00edm novinek, alespo\u0148 denn\u011b tak \u010din\u00ed v\u00edce ne\u017e t\u0159etina respondent\u016f, kte\u0159\u00ed deklarovali alespo\u0148 t\u00fddenn\u00ed n\u00e1v\u0161t\u011bvu komunitn\u00edch web\u016f. Druh\u00fdm nej\u010dast\u011bj\u0161\u00edm d\u016fvodem pro n\u00e1v\u0161t\u011bvu komunitn\u00edho webu je komunikace s jin\u00fdmi \u010dleny komunitn\u00edho webu.

Vlastn\u00ed profil na n\u011bkter\u00e9m komunitn\u00edm webu m\u00e1 vytvo\u0159eno 67 % internetov\u00e9 populace 15+ a pouze \u010dtvrtina lid\u00ed profil vytvo\u0159en nem\u00e1 a ani o tom v nejbli\u017e\u0161\u00ed dob\u011b neuva\u017euje. Konzervativn\u00ed jsou v tomto ohledu p\u0159edev\u0161\u00edm lid\u00e9 nad 45 let.

Respondenti, kte\u0159\u00ed na komunitn\u00edch webech nemaj\u00ed \u017e\u00e1dn\u00fd profil, uvedli jako hlavn\u00ed d\u016fvod nevoli m\u00edt sv\u016fj profil ve\u0159ejn\u011b vystaven\u00fd na internetu nebo tak\u00e9 nedostatek \u010dasu. \u010c\u00e1st respondent\u016f vyj\u00e1d\u0159ila nez\u00e1jem, pop\u0159. nenarazila na komunitn\u00ed web, kter\u00fd by j\u00ed vyhovoval. P\u0159ibli\u017en\u011b desetina respondent\u016f by si profil vytvo\u0159ila, ale nev\u00ed p\u0159esn\u011b jak.

Hlavn\u00edm d\u016fvodem, pro\u010d by respondenti vyzkou\u0161eli nov\u00fd komunitn\u00ed web, je udr\u017eov\u00e1n\u00ed st\u00e1vaj\u00edc\u00edch vztah\u016f s kamar\u00e1dy a p\u0159\u00e1teli. Podobn\u011b \u201esiln\u00fdm\u201c argumentem (tj. ur\u010dit\u011b ano) je udr\u017eov\u00e1n\u00ed st\u00e1vaj\u00edc\u00edch vztah\u016f se \u010dleny rodiny, p\u0159\u00edpadn\u011b zaj\u00edmav\u00e1 z\u00e1bava. Mezi dal\u0161\u00ed d\u016fvody pat\u0159\u00ed mo\u017enost setk\u00e1vat se s lidmi stejn\u00e9ho z\u00e1jmu \u010di zam\u011b\u0159en\u00ed, z\u00edsk\u00e1n\u00ed praktick\u00fdch doporu\u010den\u00ed \u010di mo\u017enost n\u011bco se nau\u010dit a z\u00edskat n\u00e1zory ostatn\u00edch.

T\u00e9m\u011b\u0159 dv\u011b t\u0159etiny respondent\u016f, kte\u0159\u00ed maj\u00ed vytvo\u0159en\u00fd alespo\u0148 jeden komunitn\u00ed profil, tvrd\u00ed, \u017ee o sob\u011b ve sv\u00fdch profilech uv\u00e1d\u00ed v\u017edy pravdiv\u00e9 informace, v\u00edce ne\u017e t\u0159etina p\u0159ipou\u0161t\u00ed, \u017ee ne v\u0161echny informace, kter\u00e9 uv\u00e1d\u00ed, jsou v\u017edy pravdiv\u00e9 \u2013 v\u011bt\u0161inou v\u0161ak ano.

Respondenti ve sv\u00fdch profilech nej\u010dast\u011bji prozrazuj\u00ed svou komunitn\u00ed p\u0159ezd\u00edvku (80 %), v\u011bk (77 %), e-mailovou adresu (75 %), m\u00edsto (m\u011bsto) bydli\u0161t\u011b (72 %) a profilovou fotku (71 %). Cca 60% \u010dlen\u016f komunitn\u00edch web\u016f uv\u00e1d\u00ed i cel\u00e9 jm\u00e9no (jm\u00e9no i p\u0159\u00edjmen\u00ed), z\u00e1jmy a kon\u00ed\u010dky a vlastn\u00ed fotografie a videa. Zhruba polovina d\u00e1le zve\u0159ej\u0148uje sv\u016fj partnersk\u00fd stav, datum narozen\u00ed, kontakt na icq, msn, skype \u010di jin\u00fd kontakt a \u00fadaje o sv\u00e9 profesi. \u010ctvrtina lid\u00ed rovn\u011b\u017e uv\u00e1d\u00ed sv\u00e9 telefonn\u00ed \u010d\u00edslo.

Mnohem m\u00e9n\u011b respondent\u016f ve sv\u00fdch profilech uv\u00e1d\u00ed odkaz na jin\u00e9 jejich webov\u00e9 str\u00e1nky, blogy \u010di jin\u00e9 profily, informace o rodin\u011b a o p\u0159\u00e1tel\u00edch. Nejm\u00e9n\u011b lid\u00e9 prozrazuj\u00ed sv\u00e9 politick\u00e9 a n\u00e1bo\u017eensk\u00e9 n\u00e1zory a jm\u00e9no/n\u00e1zev sv\u00e9ho zam\u011bstnavatele.