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02/28/2014

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CDAE195:AthleticEventPlanning~SpringSemester2014/Course#13763
 
KristaBalogh’02,MPA’07,AssistantDirectorofAthletics,Marketing,Promotions&SpecialEventsUniversityofVermontAthletics,97SpearSt.,224PFG,Burlington,VT05405W:802.656.1744/E:Krista.Balogh@uvm.edu
 
DRAFT – SEPTEMBER 30, 2013
Officehours:
Byappointment
Datesofthecourse:
Monday’s–Springsemester,3:00-6:00pm
ClassLocation:
Classroom117(locatedinthePFGathleticcomplex)
RequiredText:
 No text. All readings will be provided on Blackboard.
Pre-requisites:
None
Credits:
3credits
TA:
SuzGruner,PromotionsCoordinator–VermontAthleticsOffice:802.656.8454Email:sgruner@uvm.edu
CourseOverview:
Thiseventplanningcoursefocusesonprovidingstudentsthebasicknowledgeandskillsofeventplanning.Sponsorship,fundraising,marketing,promotions,licensing/branding,ticketoperations,socialmediaandstaff&riskmanagementthatsupporteventproductionareareasthiscoursewillcover.Throughguestspeakers,readings,classdiscussions,andparticipationinrealevents,studentswillgainathoroughunderstandingoftheeventplanningprocess.Participantswillhavetheopportunitytoworkathomeathleticeventswithcurrentstaff,whileinteractingwithfans.Studentswillworkinteamstoassistatanevent,communicatewithpartners/sponsors,understandthelogistics,problemsolveforeseenconcerns/situations,andevaluatetheoverallevent.Studentstakingtheclassmustbepresentfortheeventsonthedatesagreedupon.Thisisachanceforparticipantstoworkasateamandbuildtheirresumeswithreal-lifeapplication.
Ø
 
Alwaysaskyourself–Howdoesthisrelatetoathleticeventplanning?WhatwouldIdoasaneventplanner?
LearningObjectives:
 
Studentswillacquireabasicknowledgeofeventplanning,fundraising,sponsorshipmarketing,promotions,licensing/brandingandeventmanagement.
 
Studentswillapplyandsharetheirskillsandexperiencesthroughouttheeventplanningprocess.
 
Togainexperienceworkingtogetherasateamwhilegainingcommunicationskillsandnetworkingabilities.
 
Toexperienceprofessionalgrowththroughtheprocess.
DescriptionofClassAssignments:
Dailyassignmentswillincludeselectedreadings&papers,classdiscussions,writingreflections,presentations,andpresentingexamplesofmarketingofdifferentathleticevents.Therewillbeanumberofguestspeakersandsomeclasstimewillbespentworkingatahomeathleticevent.Eachstudentwillberesponsibleforkeepinganelectronicjournalonhisorherexperiencesthroughouttheclass.
 
Gradingwillbebasedonthefollowing:
 
CourseAssignments(
Classreadingassignmentpresentation,readingquizzes,miscellaneousassignments,andwrittenreflections
):30%
 
TheFinalPresentation&JournalSubmission:30%
 
Participationinclassandatthegames/events&overallattendance:40%
Journal:
Throughoutthesemesterstudentswillbeaskedtokeepanelectronicjournal,whichtheywillsubmitonthefinaldayofclass.Studentsshouldreflectontopicsdiscussedinclassthroughoutthesemesterincludingreal-lifeexamplestheyexperience.Oftentheinstructorwillgiveyouaquestiontoponderandreflecton.Inaddition,allstudentswillparticipateintheplanningandexecutionofareal-lifeeventattheendofApril–FanAppreciationDayatthemen’slacrossegame.Throughoutthesemester,studentswillalsoworkwiththeTA/promotionscoordinator(SuzyGruner)todevelopasuccessfulevent.Theclasswillbebrokenupinto3teams:Tickets,Marketing/Communications,andEntertainment.Studentsshouldreflectontheirexperiencesthroughtheirjournalentries.
WritingReflections:
Therewillbetwowritingassignments.Studentswillbeaskedtosubmita2-pagereflectionandgiveabriefsynopsisoftheirfinding.#1-ObservationReflection:Studentswillattendahomeathleticeventoftheirchoice.Thisreflectionshouldreferencetwo-threeareasofobservation,forexampleticketoperations,customerservice,ingamepromotions,eventstaffdynamics,etc.Aconnectiontotheparticipationreflectionshouldbemadeandsuggestionsintheseareasdiscussedshouldbenotated.Ifanopportunitytoattendanotherathleticevent(outsideofVermontAthletics)presentsitselfthatmaybesubstitutedforthisassignmentwithpermission.#2-ParticipationReflection:Studentswillsignupforonehomeathleticevent(datestobediscussed).Theywillparticipateonthepromotionsteamassistingwithgameoperations.Thereflectionreportshouldreferencetheirexperienceonthepromotionsteam,notatingobservationsoftheeventsuchassponsorship,promotions,eventstaff,ticketsales,andconcessions.
ReadingExercise:
Therewillbeweeklyreadingassignments.Eachclass,oneteamwilldoa30-minutemax.
creativeexercise
onthereadingbyincorporatingthefollowing:
 
Visuals
 
Canbeinagameformat
 
Classparticipation
 
Aminimumof3real-lifeexamplesrelativetothesubjectmatter*Pleasethinkofthisasa25%lectureassignmentand75%activitybasedassignment

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