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social media
w’ h t h!
confused bythe new worldof social media?
 
tttt ttt
Wht’ t  t?
This booklet is a short introduction to the subject of social media.We also run workshops and seminars on the subject and are happyto answer queries over the phone.You can also follow our thinking by visiting the digital sectionof our blog:www.salterbaxter-rethinktank.comAlternatively, please get in touch:Louise Dudley-WilliamsHead of Marketingldudley-williams@salterbaxter.comTel: + 44 (0)20 7229 5720
 
H?
introduction
01
Salterbaxter’S guide to Social media
THe use of social media is groWing aT anunprecedenTed raTe and is increasingly beingconsidered as an imporTanT parT of THecorporaTe communicaTions mix.
Social media is essentially about people having conversationsonline and while individuals have been early adopters,organisations have been slow to open up to this conversation,being more used to a carefully constructed monologue. There aresome notable exceptions, such as Nike, GE, General Motors andDell to name a few, and we will share some good exampleswith you throughout this booklet.As this shift to a more open online dialogue begins to take place,companies are starting to realise that they need to change theirmind-set and approach social media as an opportunity ratherthan a risk.We hope this booklet will highlight the key points you’ll needto know about social media and provide evidence of how it isalready working for business.
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