The world is changing faster than ever before. We, asindividuals, have never had so much power and influence on society, politics, and business.We communicate our opinions with as many peopleas possible through various platforms on the Internet.
This has become possible as the world has gone online, and because online media have becomeinherently social. We are entering a new era – an era where social media enables the individual to bein control.The words ‘social media’ are everywhere, but what do they really mean? Mindjumpers defines social media as; ‘Technologies which facilitate online interaction and conversations between people’.Technologies in this case refers to several social media platforms with different content, but all sharing interaction/conversation as a common feature.How do you, as a business, interact with these new media when it comes to management, marketing,and corporate communication? On the following slides you will find an example of the management of a Danish crisis recently played out through social media..