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ADVERTISING &SALES MANAGEMENT
 
Importance of Advertising
“Advertising is telling and selling”
Though it is one of the several functionsof marketing, it has taken the form of anindependent discipline.
 
The Meaning of Advertising
The term originates from the Latin “adverto”,which means to turn round.
Advertising thus denotes the means employed todraw attention to any object or purpose.
“It is a paid form of non personal presentation anpromotion of ideas, goods or services by anidentified sponsor.”
Through advertisement, the advertiser intends tospread his ideas about his products among thiscustomers and prospects.
Popularization is the basic aim of the advertisingactivity
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