Introduction Idents are clip that are shown before or after a program marketing the channel or giving the

viewers additional information about whats coming up next. There are different types of Idents for instants Idents for BBC are very lifelike and calm portraying that its a very calm channel and for the older generation, whereas E4 is very fantasised and entertainment based and dont tend to have relatively high visual info. Different channels have different target markets due to the identity have a branding logo that is very distinctive. Citv crane ident Density of info- the information shown in this citv ident was childish promoting the channel as a childrens channel. The information is relatively both verbally and visually. The tempo of this ident is slow and collected making the logo most visible thing in the ident. Entertainment vs. info- this ident is entertainment based there was no additional information to make none what channel it is besides the logo. Composition- Throughout the ident the logo was the centre of attention trying to make known what channel is being promoted. Space and Time- in this ident it is very realistic but cartoon based as well as the ident being very short and collected. Interaction with viewers- the viewers originally the logo as it is the only thing going on. The ident doesnt give any indication that it is childrens channel and sort of identity they are going for.

E4 loading bay ident The density of this ident is relatively low and there isnt any visual information to be able to know upcoming programs or any other additional info, also this ident is verbally low because it doesnt have any info about anything it is strictly for entertainment.

The tempo of this ident varies to the timeline as it goes along; at first the loading bay ident is slow gradually gaining movement. Then as it gets further into it gains speed and movement creating an entertainment based ident. E4 indents are mostly entertainment based compared to in formation available due to the genre of this channel. The way E4 uses there ident to entertain the audience making themselves known for their comedic perspective of what the ident is promoting. Space and time shows that this ident has some realistic qualitys but is mostly fantasy giving them more extravagant view on the ident also there is loads of small logos to a much bigger one. The composition is shown in this channels ident is loads of little E4 logos giving it that push towards

entertainment preferences.

Discovery channel ident: Diver ident The density of the information is relatively low the only image shown that indicates what the channel is the logo for a short amount of time. The tempo shown the whole way through is slow, quite boring which is not good for an ident because it does not capture the attention of the viewers. Entertainment vs. Information- This is not an information based ident it is an entertainment based ident which tries to capture the divers. Composition- The composition shown is when the whole screen changes to the logo of the discovery channel. Space and Time- This ident for the discovery channel is realistic but is short

The interaction with the viewers was extremely low because they wouldnt of known what channel they are watching and does not capture their attention because it is boring.