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Session 8 Segmentation

Session 8 Segmentation

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Published by varun singh sengar

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Published by: varun singh sengar on Jul 24, 2009
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07/24/2009

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SEGMENTATION 
Session 8SUBHADIP ROY
 
 
Steps in Market Segmentation,Targeting, and Positioning
 
 
Questions
How can a company identify thesegments that make up a market?
What criteria can a company use tochoose the most attractive targetmarkets?

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