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Marketing Plan

Marketing Plan

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Published by rehan170
this is a good marketing plan
this is a good marketing plan

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Published by: rehan170 on Jul 24, 2009
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06/18/2013

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NCB A& E
Marketing
 
plan
Patties Food Ltd. Netherlands
Submitted to : Mr.Aamir SadiqSubmitted by: Faysal Ahmad KhanReg.#: 2091032Class: MBA – Regular EveningCourse Title: Basic MarketingSemester: First
1
 
Table of contents
 
Table of contents 2
 
Executive summary 3
o
The Netherlands – an introduction
 
Assessment of organization (SWOT analysis) 4-5
 
Marketing objectives 5-6
o
Objectives / Goals
 
o
Strategy statement
 
Market analysis 6-7
o
Market research
 
o
Market potential
 
o
Competitive and environmental factors
 
Marketing strategies 7-11
o
Assumptions
 
o
Target markets
 
o
Products, & prices
 
o
Distribution
 
o
Promotion
 
Marketing implementations, evaluation and control 12
 
Conclusion 13
 
2
 
Executive summary
 
Patties Food Ltd. is host to many different and well known brands such asPatties, Snowy River, Herbert Adams, Four’n Twenty, Nanna’s and CreativeGourmet. In 2007, Patties Food Ltd. made a profit of 12.7 million dollars whichmeans a growth of 29% in relation to 2006. It has an overall market share of 51%and is ready to take over the international market.
 
The company has already expanded into the United States of America and isseeking expansion in Europe. It has designated The Netherlands as a place tostart and it will introduce the Patties brand at first. By launching in theNetherlands, Patties Food Ltd. hopes to bring pastry snacks to Europe andestablish a European base.
 
The Netherlands – an introduction
 
The Dutch are neither the clog-wearing windmill-dwellers of popular folklore, nor the drug-dealing pornographers which they have been made out to be in recenttimes. Few Dutch people would recognize themselves in such stereotypes. Theyare certainly a unique people and this begins with the fact that they have quiteliterally had to create their own country in the face of overwhelming naturaladversity. To do this they have had to be both ingenious and courageous, twotraits that are as common today as they have ever been.
 
The Netherlands has a very strong economy. Placed 16 on the 2005 GDP list bythe international monetary fund, the Netherlands have an excellent and strongeconomy. In 2007, all inhabitants consumed 105.8 of food. Dutch are traders bynature and tradition, as such; the import and export laws are flexible.It has only the size of 0.0054% of Australia but on the GDP list The Netherlandsare just below Australia. The Netherlands have 16 million inhabitants and is acountry with great importance in the European Union and market. It has a stableparliamentary democracy and a constitutional monarchy.
 
The perfect environment for a European launch.
 3

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