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IE2 Sample Chapter 11

IE2 Sample Chapter 11

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Published by Ross Dawson
Free sample chapter from Implementing Enterprise 2.0 - see all free chapters at http://implementingenterprise2.com/
Free sample chapter from Implementing Enterprise 2.0 - see all free chapters at http://implementingenterprise2.com/

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Published by: Ross Dawson on Jul 24, 2009
Copyright:Attribution Non-commercial

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06/30/2010

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ImplementingEnterprise 2.0
A practical guide to creating business valueinside organizations with web technologies
Version 1.1February 2009
Ross Dawson
 
and the Advanced Human Technologies team
 
Vesion 1.1Febuy 2009195 gesFu coo
For organizations that are seeking a thorough andpractical reerence on how to create value withEnterprise 2.0 approaches,
Implementing Enterprise 2.0
isthe most comprehensive, pragmatic, and cost-eectiveanalysis available on the market.
Implementing Enterprise 2.0
provides detailed coverageo each step on the Enterprise 2.0 journey, assistingexecutives to understand benefts and risks, takeinormed action, and implement successul initiatives.
Tbe of contents
© 2009 Advanced Human Technologies. Permission is granted to distribute and print this pd reely.
Chapter 11
Social Networks In The Enterprise
Fo fee ctes, odeing infotion nd ote Enteise 2.0 esouces go to:
www.ImplementingEnterprise2.com
SamplE ChapTEr
Section 1
Fundamentals Of Enterprise 2.0
1 What Is Enterprise 2.0?2 Web 2.0 And The Enterprise3 The New Enterprise4 Key Benefts And Risks9132331
Section 2
Enterprise 2.0 Strategy
5 Enterprise 2.0 ImplementationFramework 6 Identiying Barriers To Enterprise 2.0Adoption3943
Section 3
Governance And Policies
7 Governance8 Setting Policies5159
Section 4
Creating Business ValueFrom Enterprise 2.0 Tools
9 Wikis In The Enterprise10 Blogs In The Enterprise11 Social Networks In The Enterprise12 RSS And Syndication In The Enterprise13 Social Bookmarking In The Enterprise14 Microblogging In The Enterprise6977839197103
Section 5
Practical Implementation
15 Getting Buy-In16 Building A Business Case17 Pilots18 User Adoption111117127137
Section 6
OrganizationalImplications
19 Implications For IT20 Implications For HR145149
Section 7
Technology Options
21 Key Options For Enterprise 2.0 Sotware22 Enterprise Platorms23 Enterprise Content Management24 Wikis25 Blogging26 Enterprise Social Networking27 Enterprise RSS28 Prediction Markets163165169171177181187189
Section 8
Appendices
A GlossaryB ReerencesC Sample Policies192193194
 
Chapter 11
Social Networks In The Enterprise
Overview
 Online social networks have become a massive and widespread
 •
phenomenon, with the number o Facebook users now over 150 million. Many organizations’ initial exposure to social networks has been
 •
through responding to the reality o their staf using public socialnetworks while at work. Business value rom social networks can include quicker access to
 •
expertise and resources, switer innovation, enhanced collaboration,more efective leadership development, and better morale.  The primary options or organizations to tap social networks are to
 •
allow or encourage staf to use external social networks to connectwith colleagues, or to implement internal social networks.
 
84
SECTION 4 –
CREATING BUSINESS VALUE FROM ENTERPRISE 2.0 TOOLS
 
Social networks
are online communities in which people createpersonal proles and share inormation with their riends andcontacts.
Expertise SearchLinks fromcontent created
Whole Enterprise
ActivitiesExperienceEducationPersonal Interests
PersonalProle Page Contacts
Conceptual illustration of social networks in the enterprise

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