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ImplementingEnterprise 2.0
A practical guide to creating business valueinside organizations with web technologies
Version 1.1February 2009
Ross Dawson
and the Advanced Human Technologies team
Vesion 1.1Febuy 2009195 gesFu coo
For organizations that are seeking a thorough andpractical reerence on how to create value withEnterprise 2.0 approaches,
Implementing Enterprise 2.0
isthe most comprehensive, pragmatic, and cost-eectiveanalysis available on the market.
Implementing Enterprise 2.0
provides detailed coverageo each step on the Enterprise 2.0 journey, assistingexecutives to understand benefts and risks, takeinormed action, and implement successul initiatives.
Tbe of contents
© 2009 Advanced Human Technologies. Permission is granted to distribute and print this pd reely.
Chapter 11
Social Networks In The Enterprise
Fo fee ctes, odeing infotion nd ote Enteise 2.0 esouces go to:
www.ImplementingEnterprise2.com
SamplE ChapTEr
Section 1
Fundamentals Of Enterprise 2.0
1 What Is Enterprise 2.0?2 Web 2.0 And The Enterprise3 The New Enterprise4 Key Benefts And Risks9132331
Section 2
Enterprise 2.0 Strategy
5 Enterprise 2.0 ImplementationFramework 6 Identiying Barriers To Enterprise 2.0Adoption3943
Section 3
Governance And Policies
7 Governance8 Setting Policies5159
Section 4
Creating Business ValueFrom Enterprise 2.0 Tools
9 Wikis In The Enterprise10 Blogs In The Enterprise11 Social Networks In The Enterprise12 RSS And Syndication In The Enterprise13 Social Bookmarking In The Enterprise14 Microblogging In The Enterprise6977839197103
Section 5
Practical Implementation
15 Getting Buy-In16 Building A Business Case17 Pilots18 User Adoption111117127137
Section 6
OrganizationalImplications
19 Implications For IT20 Implications For HR145149
Section 7
Technology Options
21 Key Options For Enterprise 2.0 Sotware22 Enterprise Platorms23 Enterprise Content Management24 Wikis25 Blogging26 Enterprise Social Networking27 Enterprise RSS28 Prediction Markets163165169171177181187189
Section 8
Appendices
A GlossaryB ReerencesC Sample Policies192193194
Chapter 11
Social Networks In The Enterprise
Overview
Online social networks have become a massive and widespread
•
phenomenon, with the number o Facebook users now over 150 million. Many organizations’ initial exposure to social networks has been
•
through responding to the reality o their staf using public socialnetworks while at work. Business value rom social networks can include quicker access to
•
expertise and resources, switer innovation, enhanced collaboration,more efective leadership development, and better morale. The primary options or organizations to tap social networks are to
•
allow or encourage staf to use external social networks to connectwith colleagues, or to implement internal social networks.
84
SECTION 4 –
CREATING BUSINESS VALUE FROM ENTERPRISE 2.0 TOOLS
Social networks
are online communities in which people createpersonal proles and share inormation with their riends andcontacts.
Expertise SearchLinks fromcontent created
Whole Enterprise
ActivitiesExperienceEducationPersonal Interests
PersonalProle Page Contacts
Conceptual illustration of social networks in the enterprise
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