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How to Get the MostValue from SocialComputing for Businesswith Microsoft
Author: Alina FuPublished: June 2008
 
2The information contained in this document represents the current view of MicrosoftCorporation on the issues discussed as of the date of publication. Because Microsoftmust respond to changing market conditions, it should not be interpreted to be acommitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of anyinformation presented after the date of publication.This White Paper is for informational purposes only. MICROSOFT MAKES NOWARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION INTHIS DOCUMENT.Complying with all applicable copyright laws is the responsibility of the user. Withoutlimiting the rights under copyright, no part of this document may be reproduced, stored inor introduced into a retrieval system, or transmitted in any form or by any means(electronic, mechanical, photocopying, recording, or otherwise), or for any purpose,without the express written permission of Microsoft Corporation.Microsoft may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this document. Except as expresslyprovided in any written license agreement from Microsoft, the furnishing of this documentdoes not give you any license to these patents, trademarks, copyrights, or other intellectual property.© 2008 Microsoft Corporation. All rights reserved.Microsoft, SQL Server, Windows SharePoint Services, Office SharePoint Server, andActive Directory are either registered trademarks or trademarks of Microsoft Corporationin the United States and/or other countries.The names of actual companies and products mentioned herein may be the trademarksof their respective owners.
 
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Table of Contents
Executive Summary....................................................................................................................4Who Should Read this Paper?.................................................................................................5Social Computing Overview........................................................................................................5Why Enterprises Adopt Social Computing ..................................................................................6Value of Social Computing to Enterprises................................................................................7Benefits of Social Computing to IT.......................................................................................7Usage Scenarios of Enterprise 2.0 Technologies.....................................................................7Personal Sites......................................................................................................................8People Profiles.....................................................................................................................8People Search......................................................................................................................9Discussion Forums...............................................................................................................9Wikis.....................................................................................................................................9Blogs..................................................................................................................................10Really Simple Syndication (RSS).......................................................................................10Real-Time Communication (Instant Messaging).................................................................10Mashup Solutions...............................................................................................................11Podcasting..........................................................................................................................11How Social Computing with SharePoint Solves Business Problems ........................................12Windows SharePoint Server 3.0 and Microsoft Office SharePoint Server 2007 as SocialComputing Platforms.............................................................................................................12Real World Applications of Social Computing.....................................................................13Miami-Dade County School District................................................................................13Accenture.......................................................................................................................15My Sites.............................................................................................................................15People Profiles...................................................................................................................18Team Sites.........................................................................................................................21People and Expertise Search.............................................................................................21Social Networking Web Parts.............................................................................................23Discussion Forums.............................................................................................................23Wikis...................................................................................................................................25Blogs..................................................................................................................................27Really Simple Syndication (RSS).......................................................................................28Tight Integration with Real-Time Presence Communication...............................................28Mashup Solutions...............................................................................................................29Podcasting.........................................................................................................................31Microsoft’s Main Differentiators..............................................................................................32Integrated Social Computing Tools on a Single Platform ...................................................33Consistent User Experience in a Rich Development Environment ....................................33Faster Time to Market at a Lower Cost with Security and Governance Control ................34IT Benefits..............................................................................................................................35Stable Base Platforms........................................................................................................35Ease of Management.........................................................................................................35Scalability ..........................................................................................................................36Multiple Portal Options.......................................................................................................36Ease of Customization.......................................................................................................36Conclusion.................................................................................................................................37
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