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ERICA SWALLOWERICA SWALLOW
Email:ericaswallow@gmail.com▪ Website:www.ericaswallow.com▪ Twitter: @ericaswallow▪ Tumblog: ericaswallow.tumblr.com
ExperienceMashable
; Associate Editor, Partner Content 
; New York, NYMay 2010-Current
Edit and manage supported feature content for top advertisers, including BlackBerry, British Airways,Buddy Media, Dell, Gillette, GM, IBM, Intel, Lexus, Nordstrom, Philips, Poynter, Rackspace, Samsung, SonyEricsson, Sprint, UPS, Verizon and Webtrends, among others
Write business and marketing features. See my writing portfolio at:mashable.com/author/erica-swallow 
The New York Times
; Social Media Marketing Consultant 
; New York, NYDecember 2009-May 2010
Manage the social media marketing strategy as a core member of the cross-departmental New York TimesSocial Media Team; collaborating with PR, journalists, editors, developers, Strategic Planning, and product.Oversee a small team of devoted social media marketing interns
Raise awareness of the depth and breadth of NYTimes.com: plan the media, create the messages, launchand report on efforts with ROI analysis
Identify, acquire, engage and retain priority audience segments thereby increasing New York Times fansand followers across platforms
Bloomingdales.com
; Social Media & Online Marketing Consultant 
; New York, NYSeptember 2009-December 2009
Monitor Bloomingdale’s-branded social media sites (Facebook, Twitter, Identi.ca, YouTube, FriendFeed) andblogger outreach strategies
Analyze and report social media performance, monthly traffic and sales reports
Assist with The Registry marketing strategy, including development, partnerships, execution andperformance tracking
The New York Times
; NYTimes.com Buzz & Digital Marketing Intern
; New York, NYOctober 2008-September 2009
Assisted with social media strategy including online marketing campaigns, Facebook beta testing andonline community outreach
Updated social media sites (Facebook, YouTube, MySpace, Twitter, Flickr), internal marketing blog,insights and ad tracker on daily basis
Collected data and statistics for marketing microsites and ads, including 2009 INMA award-winningFacebook campaign: http://bit.ly/ObamaFb 
Created and managed branded NYTimes Facebook pages, includingfacebook.com/nytimesand 29 others
Saatchi & Saatchi
;
Account Management, Olay Design Team, Intern
; New York, NY June 2008-August 2008
Sourced pro bono account for 501(c)(3) client; managed planning, creative, licensing, legal andproduction; negotiated $70,000 of free media placement in December/January 2008 CosmoGirl magazineand $10,000 in donated image licenses
Generated and compiled research on skincare trends, competitors, similar and alternative markets,advertising trends, and consumer behavior
Blogged on CosmoGirl.com. See my archive at:http://bit.ly/CosmoGirl 
NYU Office of Global Education
;
Intern and Global Ambassador 
; New York, NY January 2007-June 2008
Coordinated events for study abroad returnees and prospective students (dinners, shows, outings,information sessions, etc.)
Created and edited Shanghai guide and managed guide team:http://bit.ly/NYUShanghaiGuide 
EducationNew York University
, Leonard N. Stern School of Business; New York, NYMay 2009
Bachelor’s in International Business and Marketing; Concentration in Mandarin Chinese and Chinese culture
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