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Nestle IMC Plan

Nestle IMC Plan

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Published by goharch

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Published by: goharch on Jul 24, 2009
Copyright:Attribution Non-commercial

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Acknowledgement
Thanks to Sir Aitzaz and all the otherpersons who provide us proper guidance,Under there dynamic guidance we are ableto express ourselves. And we are now at thestage to evaluate about the performance of any organization as we have analyzed NestleMilkPak in our following report. He is beyondour thoughts and much more than thisacknowledgement. May GOD bless us withsuch kind of dedicated teachers in future?And finally we are thankful you that hecooperate us and appreciate as well. It isreally very nice to study with you. All theresearch we have done is due to the skill weacquire form you. We have tried our best toprovide you the actual facts and figures.We hope you will appreciate us.Special Thanks To1-Ch.Sikandar Ali Ria
In charge UHT PlantSheikhupura Factory.2-
Mr.Noman Qureshi
Marketing DepartmentNestle HeadquartersLahore.
3-Dr.Farhat Jameel Khan
Manager Administration
Seminars in Marketing1
 
 
(
Brand Manager)Nestle pure Life
EXECUTIVE SUMMARY
 Nestlé with headquarters in Velvety, Switzerland was foundedin 1866 by Henri Nestlé and is today the world's biggest foodand beverage company. The Company's strategy is guided byseveral fundamental principles. Nestlé's existing products growthrough innovation and renovation while maintaining a balancein geographic activities and product lines.The company succeeded in achieving sustainable profitablegrowth during the year under the view driven by successfulmarketing and sales strategies and focus on key initiatives.Consumer confidence in the company’s brand has furthestrengthened and the trade remains confident as ever in doing business with it. Innovation and renovation remained the key todevelopment of new products. Food services business unit isfast developing the required skill and competencies to meetspecialized needs of out-of –home customers and hope that theorganization structure will be more strengthened in the comingyears. This is changed 12% w.r.t last year. 22.62% as per share.Over all company market share is 80%. Nestlé share ascompared to nur pur,nirala and other are moves around 20to30%.Total turnover:- 12.9 Billion Rupees
Seminars in Marketing2
 
 
History
In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who wereunable to breastfeed. His first success was a premature infant who could not toleratehis mother's milk or any of the usual substitutes. People quickly recognized the valueof the new product, after Nestlé's new formula saved the child's life, and soon, FarineLactée Henri Nestlé was being sold in much of Europe.
1905-1918
In 1905 Nestlé merged with the Anglo-Swiss Condensed Milk Company. By theearly 1900s, the company was operating factories in the United States, Britain,Germany and Spain. World War I created new demand for dairy products in theform of government contracts. By the end of the war, Nestlé's production hadmore than doubled.
1918 -1938
After the war Government contracts dried up and consumers switched back tofresh milk. However, Nestlé's management responded quickly, streamliningoperations and reducing debt. The 1920s saw Nestlé's first expansion into new products, with chocolate the Company's second most important activity
1938 -1944
 Nestlé felt the effects of World War II immediately. Profits dropped from $20 millionin 1938 to $6 million in 1939. Factories were established in developing countries, particularly Latin America. Ironically, the war helped with the introduction of theSeminars in Marketing3

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great piece but would have really appreciate if more analysis was done on the integrated marketing plan
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