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Published by B. Merkur
Heralding the imminent arrival of Moshiach
Heralding the imminent arrival of Moshiach

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Published by: B. Merkur on Oct 17, 2013
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Beis Moshiach (USPS 012-542) ISSN 1082-0272is published weekly, except Jewish holidays(only once in April and October) or $160.00 inCrown Heights. USA $180.00. All other places or$195.00 per year (45 issues), by Beis Moshiach,744 Eastern Parkway, Brooklyn, NY 11213-3409.Periodicals postage paid at Brooklyn, NY andadditional ofces. Postmaster: send addresschanges to Beis Moshiach 744 Eastern Parkway,Brooklyn, NY 11213-3409. Copyright 2013 byBeis Moshiach, Inc.Beis Moshiach is not responsible or the contentand Kashruth o the advertisements.
FEATURED ARTICLES
8
MARKETING JUDAISM INTHE BIGGEST MARKETIN THE WORLD
Mordechai Segal
14
TRUE ZEALOUSNESS INREACHING EVERY JEW
Rabbi Yaakov Shmuelevitz
20
A LIFE OF TORAH ANDCHASSIDUS
Rabbi Yosef Avrohom Pizem
26
LIKE SONLIKE FATHER
Menachem Mendel Arad
20
CONTENTS
744 Eastern ParkwayBrooklyn, NY 11213-3409
Tel: (718) 778-8000Fax: (718) 778-0800admin@beismoshiach.orgwww.beismoshiach.org
EDITOR-IN-CHIEF:
M.M. Hendel
HEBREW EDITOR:
Rabbi S.Y. ChazaneditorH@beismoshiach.org
ENGLISH EDITOR:
Boruch Merkur
editor@beismoshiach.org
WEEKLY COLUMNS
4
D’var Malchus
17
Parsha Thought
38
Crossroads
42
Young Chassid
 
826
 
THE REBBERULES THAT HEIS THE MOSHEOF OUR TIME
In citing this Midrash – that Mordechai inhis generation was on par with Moshe in hisgeneration – the Rebbe Rayatz rules that thisstatement applies to himself: the Rebbe is therevealed Raaya Mehemna, the Faithful Shepherd,of all the people of the generation. * Compiledby Rabbi Shloma Majeski. (Underlined text is thecompiler’s emphasis.)
Translated and presented by Boruch Merkur
 At the time of Purim,
allthe Jewish people
acted withself-sacrifice for Torah andMitzvos (in the face of Haman’sdecree). The self-sacrifice duringChanuka (at the time of the anti-Semitic decrees of the Greco-Persians) was (primarily) on thepart of Matisyahu and his sons, whereas at the time of Haman’sdecree it was
all the Jewishpeople.
  With this in mind we canexplain what is stated in theMidrash – that Mordechaiin his generation was on par with Moshe in his generation. Although “there is an incarnationof Moshe in every generation,”nevertheless, the Midrash saysthat (specifically) Mordechai inhis generation was on par withMoshe in his generation.The especial virtue of Mordechai HaYehudi is that he was a(n
overt
) Raaya Mehemna,a Faithful Shepherd, of 
allthe Jewish people
of his time.In this sense he was just likeMoshe Raaya Mehemna, who[like a shepherd provides forhis flock] channels
 daas
, G-dlyintelligence, to all the Jews of his generation. This point is alsounderstood from the fact that thegeneration of Moshe is referredto as Dor Deia,* a Generationof Daas (for all the people of histime enjoyed G-dly intelligenceon account of Moshe Rabbeinu).(Regarding Moshe, being afaithful shepherd of the Jewishpeople was manifest in hisdrawing down G-dly intelligenceto all the people of his time. With regard to Mordechai,however, this attribute wasmanifest in his revealing thepower of self-sacrifice within allthe Jews of his time.)In citing this Midrash – thatMordechai in his generation was on par with Moshe in hisgeneration – the Rebbe Rayatz, who authored the maamer[that quotes this Midrash],rules that this statement appliesto himself**: the Rebbe is the(
revealed
) Raaya Mehemna,the Faithful Shepherd, of all thepeople of the generation.
(Kuntres Purim-Katan 5752;maamer “V’Ata Tezaveh” 5741)
 NOTES:*See VaYikra Rabba 9:1; BaMidbarRabba 9:3, where it is discussed.**Reflecting the explanation of the[unusual] wording of the Mishna(Avos 3, beg., “judgment andreckoning” (judgment and onlythereafter reckoning). This teachingis brought to light by anotherMishna (ibid 16): “one is punished with his knowledge and withouthis knowledge.” That is, after aperson rules, “with his knowledge”[according to his opinion andsense of justice] in a case aboutsomeone else, he [thus] renders judgment upon himself “withouthis knowledge”; in accordance withhis “judgment,” a “reckoning” ismade as it applies to his own case.(See
 Likkutei Sichos
Vol. 6, pg. 283, where it is discussed.)
D’VAR MALCHUS
4
 
 
�
 
7 Mar-Cheshvan 5774
 
MARKETING JUDAISM IN THEBIGGEST MARKETIN THE WORLD
Yossi and Chani Goldstein arrived in Yiwu, Chinasix years ago, in Elul 5767. Since then, the Jewishcommunity has grown from twenty people toone hundred, spreading Judaism throughout thearea and among the numerous businessmen whofrequently travel there. * In a conversation withBeis Moshiach, R’ Goldstein talks about the lifein China, the biggest market in the world, andchinuch on shlichus.
By Mordechai Segal
8
 
�
 
7 Mar-Cheshvan 5774
SHLICHUS

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