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Total Quality Management (TQM)
Definition 
Management approach of an organizationcentered on quality based on theparticipation of all members and aiming atlong term success through customersatisfaction and benefits to all members oforganization and society
(ISO)
 
Total Quality Management
•
Total 
 –
Made up of Whole 
•
Quality 
 –
Degree of excellence a product or service provides 
•
Management 
 –
Act, art or manner of handling, controlling, directing etc 
 
Why Quality needs to beManaged?
•
Question of survival in an intense competitive environment 
•
Increasing Customer Consciousness 
•
Need for earning profit instead of making profit 
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