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©2003-2008 James Dellow/Chief Technology Solutions. Web: http://www.chieftech.com.au/ Phone: +61 414 233 711
Disclaimer: The information in this article is of a general nature. Please seek advice for specific circumstances.
"Helping you to get on, not get by, with information technology" 2
They are not ready to see how RSS summarised text, plus meta data
can be the defining approach to such as publishing dates and
mediating the flow of information authorship. Web feeds benefit
to the Inbox. In fact, they should publishers by letting them
never even need to know that syndicate content quickly and
they are using RSS. automatically.
©2003-2008 James Dellow/Chief Technology Solutions. Web: http://www.chieftech.com.au/ Phone: +61 414 233 711
Disclaimer: The information in this article is of a general nature. Please seek advice for specific circumstances.
"Helping you to get on, not get by, with information technology" 3
©2003-2008 James Dellow/Chief Technology Solutions. Web: http://www.chieftech.com.au/ Phone: +61 414 233 711
Disclaimer: The information in this article is of a general nature. Please seek advice for specific circumstances.
"Helping you to get on, not get by, with information technology" 4
the value of Enterprise RSS may So, how can you effectively
not make immediate sense. analyse these higher order
benefits of Enterprise RSS?
What is needed is further analysis
to understand when, where and The Enterprise RSS Value Chain
how Enterprise RSS can contribute provides a model to help you to
to your immediate goals. identify where an Enterprise RSS
Typically, an investment in a new system can generate value and to
information technology requires a decide which of those Enterprise
business case. But calculating a RSS elements you might need.
credible return on investment
The Enterprise RSS Feed The Enterprise RSS Feed Value
(ROI) on any kind of information
Value Chain consists of four Chain consists of four steps that
technology can be difficult at the
steps that describe the flow describe the flow of syndicated
of syndicated information best of times and Enterprise RSS is
information through a feed
through a feed system. certainly no different.
system:
Identifying hard benefits for
1. Publish - The data source
syndication tools may be the best
starting point – for example: of the feed publishes its
content;
• Lowering messaging
2. Process - The feed is
system overheads by
processed in some way;
reducing email volumes;
3. Republish - Access to the
• Eliminating paid
feed is managed; and
subscriptions for content
that is actually available 4. Consume - The feed
for free online; and content is consumed by
an end-user or some
• Faster and cheaper
other independent
application development
system.
by leveraging syndication
for information Surrounding this value chain is a
integration. bubble representing user and
activity flow, while the whole
However, identifying softer or less
system sits on top of a
tangible benefits can be more
management layer.
difficult without deliberate
analysis of the link between the At the most simplistic level, this
capabilities Enterprise RSS offers value chain only consists of the
and other corporate or Consume step, with no
information system objectives. management process or flow
feedback loops. This is the “out of
the box” configuration of
Enterprise RSS and it describes
the environment most
©2003-2008 James Dellow/Chief Technology Solutions. Web: http://www.chieftech.com.au/ Phone: +61 414 233 711
Disclaimer: The information in this article is of a general nature. Please seek advice for specific circumstances.
"Helping you to get on, not get by, with information technology" 5
organisations have when they say, reader, Web, Blackberry and also
“yes, we’re using RSS”. email.
©2003-2008 James Dellow/Chief Technology Solutions. Web: http://www.chieftech.com.au/ Phone: +61 414 233 711
Disclaimer: The information in this article is of a general nature. Please seek advice for specific circumstances.
"Helping you to get on, not get by, with information technology" 6
©2003-2008 James Dellow/Chief Technology Solutions. Web: http://www.chieftech.com.au/ Phone: +61 414 233 711
Disclaimer: The information in this article is of a general nature. Please seek advice for specific circumstances.
"Helping you to get on, not get by, with information technology" 7
©2003-2008 James Dellow/Chief Technology Solutions. Web: http://www.chieftech.com.au/ Phone: +61 414 233 711
Disclaimer: The information in this article is of a general nature. Please seek advice for specific circumstances.