©2003-2008 James Dellow/Chief Technology Solutions. Web: http://www.chieftech.com.au/ Phone: +61 414 233 711Disclaimer: The information in this article is of a general nature. Please seek advice for specific circumstances.
"Helping you to get on, not get by, with information technology"
Once you understand what you want to achieve, youshould consider your Intranet 2.0 objectives for fit against three possiblestrategies
starting point is to focus on whatyou are trying to achieve. A Web2.0 inspired intranet presentsmany potential benefits,including:
Ease of site management andimproved usability;
Support for conversationalcollaboration (in addition todocument-centriccollaboration) enabling peopleto connect with each othermore easily;
Better shared access tocontextually relevant internaland external data, includingpublicly available geospatialdata such as Google Maps;
Greater flexibility to meetemergent needs; and
A platform for others to createand share solutions.For some organisations Intranet2.0 might also be cheaper toimplement and manage
eitherthrough the use of open sourcesoftware or through greater user-generated content (reducing theneed for dedicated contentcreators and content managers).Through these reduced costs italso becomes possible toimplement technologies thatmight have previously been costprohibitive
for example,collaborative workspaces;however it is important torecognise that achieving theseparticular outcomes is not limitedto the Intranet 2.0
open sourceis valid strategy in othertechnology domains anddistributed authoring is already awell established contentmanagement approach.Once you understand what youwant to achieve, you shouldconsider your Intranet 2.0objectives for fit against threepossible strategies:1.
Tactical Social Computing;2.
Enterprise Web 2.0 (or aWeb 2.0 OrientedIntranet); and3.
Enterprise 2.0.If none of these fit, then theoption of achieving Intranet 2.0through alternative andcomplementary technologies mayalso be available, depending onyour vision.To explore each strategy in turn:A
tactical social computingstrategy
involves the use of socialcomputing tools (typically wikis,discussion (or chat) forums, andblogs) to solve a particularbusiness challenge. For example,using an open source wiki as acontent management system tosave money, a project team thatuses a blog to improvecollaboration, or an HRdepartment that launches a forumto gather feedback and answerquestions from employees. Onclose inspection, many of thereported case studies andexamples of organisationsimplementing Enterprise 2.0actually represent the success of atactical social computing strategy.In some respects, a tactical