• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
MARKETING PLAN ON
DISNEY COMIC
CONTENTS
•
EXECUTIVE SUMMARY
•
HISTORY
•
COMIC CULTURE IN INIDA
•
COMIC AND INDIAN CHILDREN
•
OBJECTIVE
•
SITUATION ANALYSIS
•
STP ANALYSIS
•
SWOT ANALYSIS
 
•
MARKETING MIX(4P’S)
•
PORTER’S FIVE FORCES ANALYSIS
EXECUTIVE SUMMARY:
The segmentation of Disney comics is in urban area and especially metro cities. They targetedthe kids segment of 6-17 age groups. They position their brand in gift shops, fun schools andlibraries.4p’s: products are Disney today, Mickey Mouse, Mickey Mouse digest, Disney adventure, theadventure of Donald duck, Disney adventure, and Disney mobics. Price is in the range of rs 35 tors 50. Place are metro cities where they target to sell. In Promotion strategies they have t-shirt for their fans, Free Sample distribution, and creative stories. New category of products are based on Mickey mouse and Donald duck, the comics adventure of Donald duck 2
nd
is launched in February and Mickey mouse house is going to launch in end of march after the exams of .Porters five forces analysis also show that the market is attractive to launch new products.
ABOUT THE COMPANY:
American Disney comics began in 1930 when WALT DISNEY himself began writing aMICKEY MOUSE daily comic strip for newspapers withUb I werks handling the art. When control of this strip shifted to the talented Floyd Gottfredson in the year, its ensuing popularityled to the growth of an entire comic strip department within the Walt Disney studio and the production of such additional strips as Silly Symphonies and Donald Duck latter, and initially theformer, drawn by the great A1 Taliaferro.
 
It seemed a shame, of course, not to reprint these strips in the growing comic book industry, so in1935 Disney associates Kay Kamen and Hal Horne began to publish
Mickey Mouse Magazine
;when Horne dropped out of the deal, Kamen farmed out production of the magazine to WesternPublishing. Besides comics, the magazine featured stories, games, and poster-style full-pageillustrations.In 1939, Western began publishing a series of one-shot comic books entitled
 Four Color 
,containing a wide variety of newspaper strip material. When in early 1940 an all-Donald Duck number in this series was a big success, Kamen and Western editor Eleanor Packer took the hintand transformed
Mickey Mouse Magazine
into a full-fledged comic book,
Walt Disney's Comicsand Stories
.
TODAY’S COMIC CULTURE IN INDIA:
Around three decades ago comics were not much in vogue in India. The selection that wasavailable was in the Form of imported digests and books like Tintin (originally French privatedetective), Asterix and Obelix (superheroes Of Gaul, erstwhile France), Archie and Commando(war stories Of World War II) etc. The change came in the mid ’60s when a leading newspaper  publication house of India launched Indrajal Comics. It was the first serious effort directedtowards the evolution of comic culture in India. The immediate success of Indrajal Comics gavea further Boost to the indigenous comic industry and in 1967 came the educational comics’ seriescalled Amar Chitra Katha (Immortal Picture Stories) by Anant Pai, who is also considered thefather of Indian comics.Lately there has been an upsurge in the publication of indigenous comics. Devoid of anysuperheroes or cult figures like Superman, Spiderman or Tintin, the Indian children have foundtheir own heroes in the form of comic figures like Shaktiman (person having powers likeSuperman), Nagraj (Snake man), Tenali Raman (witty minister of a king), Motu-Patlu (fatso andskinny), Chotu-Lambu (short and tall), Billoo (naughty kid), Kapish (monkey having the power to lengthen his tail), Chacha Chaudhary (intelligent uncle), Rajan-Iqbal (detective friends),Mahabali Shaka (extremely powerful man), Fauladi Singh (Iron man), Agniputra Abhay (son of fire)Another section of middle and upper class children living in urban areas more or lessrelate better to foreign comic characters like Disney’s Mickey and Donald. The fast-pacedchanges in the last decade have proved beneficial for comics in India. Besides being in print, theIndian comics have now started getting their due share on the television also. With companiesmoving in top gear and indigenous comics getting huge appreciation, comic culture in India is allset to take a giant leap in the near future. 
Comics and Indian Children:
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...