largest. Mouse traps and poison pose a very large risk to infants and toddlers and caringmothers and fathers would probably happily buy a product which would better protecttheir children.4)
How has the company positioned the Trap-Ease for the chosen targetmarket? Could it position the product in other ways?
It seems that the Trap-Ease mouse trap has positioned itself in the market as being a veryinnovative and well engineered product. It has done this by winning awards from tradeshows and magazines. If it is better able to connect these features of the mouse traps withthe needs and wants of their target consumers then they should be able to generate alarger demand. They could also try to change it’s position a little bit.Trap-Ease could also position the product as causing less waist because it is re-useable or they could lower it’s cost and make it more affordable. By making it “the mostaffordable, innovative mouse trap” on the market they could probably gain some moredemand. Another way in which they could position their product would be by having anincredibly good customer service team that could deliver services to their customers thatwere having problems using the product. By having a good customer service team theycould build better relationships with their customers and increase their customer equity.
5)Describe the current marketing mix for Trap-Ease. Do you see any problemswith this mix?
The marketing mix of a company consists of the four P’s: Product, Price, Place andPromotion. Currently Trap-Ease only has one product, their mouse trap. They probablycould create a couple different versions of their mouse trap in order to offer more variety.The higher price of their mouse trap seems to be consistent with a quality differentiationstrategy but they probably could offer a wider range of prices on the different models of their trap if they chose to widen their product range. Right now they are trying todistribute their product through stores like Kmart and Safeway. A really good market to