The audience is introduced to the typography veryearly in the film, as the modern trailer focuses on
the ‘classic context’ of the film.
The text itself unfolds in a peculiar black and grey,striped style. This monochrome colour palettecreates a more subtle symbol of entrapment andlinks back to the idea of shadows and graduationin darkness. This metaphorically alludes to thetheme of imprisonment in the motel, and in thehorror itself.The non-diegetic soundtrack also sets the themeof entrapment. It begins with a very low keyhumming sound, which then changes into asudden, staccato note, which is heard when thetext appears on the screen. This begins to set upthe horror, film noir genre, and makes theaudience feel uneasy.