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Radio Mirchi

Radio Mirchi

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Published by ashwini jain

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Categories:Types, Research
Published by: ashwini jain on Jul 26, 2009
Copyright:Attribution Non-commercial

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06/01/2013

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Presented byAnuja JainArihant DardaArun Chahar
Ashwini JainCharu Pahwa 
Presented to :Prof Shubhra
 
ADDING MIRCHI TO
Radio Mirchi is the most popular private FM radiochannel in INDIA with the largest operating networkand a presence in 33 cities and 6 metros. The casetraces the emergence of Radio Mirchi as a leader inthe FM radio industry.The case talks about the company’s innovativemarketing and promotional campaigns. It alsodescribes the government policies , vis-a-vis FMradio, and their impact on Radio Mirchi and other FMbroadcasters. The case finally talks about thechallenges that Radio Mirchi might have to face in

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